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Team

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by

Editorial Online

on 22 February 2017

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Transcript of Team

2017: The year of video
Why should we focus on video content in 2017?
of video viewers watch
more than 3/4 of a video
65%
33%
mobile and
tablet owners watch
about
an hour of video
on their devices
every day.
By 2017,
online video will account for
of all web traffic.
of Smartphone users
watch
a video
on their devices
at
least once a day.
28%
78%
55%
of that people watch videos online
every week.
of people watch videos
every day.
500
million
people are
watching Facebook Videos every day
85%
74%
of Facebook video is watched without sound.
Video Effectiveness
91%
79%
of consumers would rather
watch a video
to learn about a product,

than read text
on a page.
of consumers
have watched an explainer video
to learn about a product or a service.
Video Effectiveness
on Business
...said that
video has helped

them
reducing the number of support calls
that they receive.
53%
97%
...said that
video has helped increase user understanding
of their product or service.
97%
...said that it has
helped
them
increasing business sales.
53%

of consumers

believe

that

a MALE voiceover
is better
for a male audience
.
69%

of consumers
believe

that

a FEMALE voiceover
is better
for a female audience
.
of consumers

feel that an
INFORMAL

voice,
would be
more relatable and persuasive.
83%

of consumers
say
that

a video should
be less than 2 minutes.
Video Statistics
Using
the word "video"

in an email subject line
Boosts open rates
by 19%
...Increases click-through rates
by 65%
...Reduces unsubscribers
by 26%

Sites which include video have an
extra two minute dwell time
compared
to sites which
don´t.
+2 mins
Thank you
Facts
95%
VS
Full transcript