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Industrial Revolution World Project - Barbie

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Lexi Mayer

on 1 March 2013

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Transcript of Industrial Revolution World Project - Barbie

Overview Barbie Dolls are made by Mattel inc.

The first Barbie doll was made in 1959

Over a billion Barbies Dolls have been sold since

They are sold in over 150 countries

The average american girl between 3 and 11 owns 10 barbie dolls

Barbies are the most requested gift by girls

A Barbie Doll is sold every 3 seconds in the world Working Conditions -In November, 2011 China Labor Watch (CLW) did a report on two Mattel toy factories in Southern China
-They found over 15 sets of violations including...
-Employees working for 11 hours a day for 7 days a week
- Work in hazardous conditions without safety knowledge and equipment
-Workers not recieving copies of their own contracts
-Employees making only $1.6 per hour
-Women who are subjected to verbal and physical abuse from male co-workers
-Workers on night shifts not receiving meal breaks despite 10 hour shifts
-One specific factor had 1,000 workers in a 105ft by 105ft room 1) Asia Pulp and Paper controversy

2) 2007 Product recall

3) Barbie image By
Lexi and Alli Mattel inc. -Over $21 billion of toys are sold every year

-Mattel is the biggest toy manufacturer in the US

-Barbie Dolls make a profit of $1.6 Billion a year

-They have 31,000 emplyees

-65% of Mattel toys are made in China Controversies 2007 Toy Recall Mattel recalled 19 million toys made in china

This includes 1.5 million Barbie products

Toys had lead paint and unsafe magnets

The paint had 180 times the legal limit of lead

The Chinese factory manager responsibe for
the lead paint later commited suicide Petroleum is drilled from the ground

It is converted to ethyleneand
is exported throughout the world

Oil accounts for 75% of government revenue

Saudi Arabia is the top oil exporter in the world
and it accounts for 90% of the country's export

**Fun fact: Barbies are banned in
Saudi Arabia** Saudi Arabia
(Raw Materials) Taiwan Oil s sent to The Formosa Plastic Corporation

Using chemicals the ethylene is solidified, melted, and cooled into vinyl plastic

The plastic is cut into tiny pellets

The pellets are exported to Indonesia, Malaysia, and China China USA Barbies are sent to stores fo customers -The plastic pellets are shipped to China to be melted and dyed
-Barbie's hair is imported from factories in Japan
-65% of all Mattel toys are made in factories in China (including Barbies)
-Barbie's body and hair are molded from plastic
-China makes only 35 cents for each doll it produces
-This is distributed among China's 11,000 mattel workers -Barbies are sold in over 150 different countries
-More Barbies are sold in the US than any other country
-Barbies are band in Saudi Arabia and Iran because of the non-muslim message they send across
-Almost all big chain stores sell Barbies
EX: Toys "R" Us, Walmart, Target, Kmart etc.. Mattel Headquarters
(El Segundo, CA) Face is molded Mold limbs Eyes and lips are inserted Attach hair Assemble bodies Package Ship Barbie fun facts -Barbie doll packaging coming from Indonesian rainforests

-Deforestation was causing the distinction of Sumatran Tigers "I dont date girls that are into deforestation" -Two days later Mattel stopped getting paper from Indonesia

-They currently use 75% recycled material
-By 2015 they want it to be 100% -In 2011 Greanpeace created a campaign to stop the deforestation showing Ken breaking up with Barbie -Barbie's "perfect" image has been thought to lead young girls toward eating dissorders and low self esteem
-It puts pressure on girls to look like her A study showed 5 year-olds exposed to Barbies had lower self esteem and a desire to be thin and look like Barbie 1) If Barbie was alive, she would be 5'9'' and 110 pounds
2) She would be clinnically anorexic, and would not be able to ever have children
3) Barbie would have to crawl because of her propertions The only tip that came in a Barbie accessory -Barbie's full name is Barbara Millicent Roberts

-Ken and Barbie are named after the creator's two kids

- The first Barbie was sold for $3, while the most expensive Barbie sold for $300,000

-The totally hair Barbie was the best selling
Barbie ever THE END Cultural Impact Despite these negative effects of Barbie...

Barbie's goal has always been to "portray a doll who could do anything"

With her assortment of over 150 different jobs, she shows women that they can do anything

Barbie acts as a role model for young girls to look up to

1) "Mattel Inc; Toy Recalls Tarnish Image." Gale Virtual Reference Library.
Ed. Miranda H. Ferrara. N.p., 2012. Web. 19 Feb. 2013.

This source describes the 2007 Mattel toy recall. I was able to learn about the causes, statistical effects of the incident, and how it shaped people's perception of Chinese made products. All this information also provided a better understanding of the relationship between American companies and Chinese manufacturers. This information comes from a published book entirely about "corporate disasters". It was edited by credited editor who had previously been a part of many other books, and additional the source sites case studies and citations for every piece of its evidence.

2)"Barbie and the World Economy." Los Angeles Times. Los Angeles Times, 22 Sept. 2000. Web. 13 Feb. 2013. <t.
This article describes the manufacturing and distribution process of Barbie dolls. I was able to gain a general understanding about the process at which toys are created from their original ideas, through production, all the way to stores. The author did a full report on Mattel and the Barbie brand, and also gives a list of both sources and editors

3) “Mattel inc. SWOT analysis.” Marketline (2011):
   Business Source Premier. Web. 12 Feb. 2013.
The article gives a general overview of Mattel, the company that produces Barbie Dolls. It then describes more specifically how the company works and its strengths and weaknesses. I was able to get a sense of the money that Mattel, and more specifically Barbie makes. It was also helpful to read about the problems and controversies that Mattel has faced including toy recalls from China. This is a reputable source because it is an analysis created by datamoniter, a business whose only job is to create reports of hundreds of companies.

4) Pendergast, Sara. "Barbie." Pop Culture of 20th-Century America. Ed. Sara Pendergast and Tom Pendergast. Detroit: 2002. Gale Virtual Reference Library. Web. 19 Feb. 2013.

This article talks specifically about Barbie. It mentions the history of the doll’s creation, its popularity, and the impact that it has on modern culture.  I was able to not only gather facts about Barbie’s development and popularity, but also learn about the controversy surrounding Barbie’s image and the impact that it can have on people. The information is part of a published book talking about many different products. It also has clear sources for every piece of factual information that was used.
Some additional sources:
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