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Olympic Activity

Sponsorship Seminar

Tim Bayne

on 28 April 2010

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Transcript of Olympic Activity

OLYMPIC SPONSORSHIP “Olympic Sponsorship is an agreement between an Olympic organization and a corporation, whereby the corporation is granted the rights to specific Olympic marketing exchange for financial support and goods and service contributions.” (IOC, 2010)
IOC Started Official Sponsorship Guidelines at the 1984 Summer Games in Los Angeles.

“The Rings” Considered the Worlds Most Sought After Property.

Constitutes 30% of the IOC Operating Budget.

Going Price of a Quadrennial Sponsorship (80-100 Million US$).
This constant growth has increased pressure on marketing executive to measure the effectiveness of the sponsorship
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