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Media Stereotypes

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by

Maya Abdalla

on 5 February 2015

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Transcript of Media Stereotypes

Media Stereotypes
By: Maya abdalla
Racist Stereotypes
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what are stereotypes
Stereotypes are assumptions we make about a group (their cultures and personality)

Stereotypes can either be negative, positive or neutral

There are many types of stereotypes
Gender
Racism
Physical
Religion
Racism toward Asians
This ad is stereotyping towards asians.That all asians are smart and good at math
The producer wants to sell paper
Technique: implying that if you use this paper you will be as smart as an asian.
This stereotype is portrayed by the media
positively
Racism toward arabs
volkswagen commercial
This commercial is stereotyping towards arabs, implying that they are all terrorists
The producer wants to advertise a car
Technique: the car is so tough, not even a bomb could blow it up
This stereotype is portrayed by the media
negatively
Racism towards darker skin people
This ad is stereotyping towards darker skin people.
The producer wants to advertise a Dove product
Technique: Appeal, The product will make you have lighter skin, which makes you more beautiful
Other people might think that Dove is advertising a skin care product and that it's not racist
This ad is portrayed by the media
negativly
Stereotypes Towards Genders
Some ads that contribute to this:

Weak
Home-oriented
Cry a lot
Always cooking or cleaning
Gentle
Nurturing
Demanding
This ad portrays the woman as
always cleaning
. The advertiser wants to advertise the cleaning products toward women. Since
they
are the ones
always cleaning.
STEREotypes towards men
Men "in the media" are portrayed as:
Muscular
Dominant
Logical
Never cries
Athletic
Self-centered
Brave
Some ads that contribute to this:
This ad is portraying the "ideal" image of a man is
muscular

This ad portrays the image of men as super
athletic
and
strong.
gender stereotypes in disney
In this Heinz ad, the woman is portrayed as
weak
. "The ketchup bottle is so easy to open even a woman could do it."
Stereotypes TowardS Women
Women "in the media" are portrayed as :
One of the biggest contributors to gender stereotypes are Disney movies.
Mulan
This clip shows how a women's whole life revolves around becoming a bride and a housewife.
Mulan is made to LOOK like a woman (hair, makeup, dress)
She doesn't have the "personality" of a woman,
Which stereotypically is shown to be a good housewife
(able to pour coffee),
speaking only when spoken too (like how she was criticized for talking without permission),
and being graceful (not clumsy like Mulan).
In a song "A Girl Worth Fighting For",
The 1st man wanted a girl "paler than the moon with eyes that shine like stars"
The 2nd man wanted a girl "that will marvel at his strength and adore his battle scars"
And the 3rd man "didn't care what she wore or what she looked like, it all depended on what she cooked like"
#1
#2
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Ariel
Ursula, in the song "Poor Unfortunate souls" explains "how women are supposed to be seen, not heard" (extremely sexist).
She says "THE MEN up there don't like a lot of blabber, they think a girl who gossips is a bore, for on land it's more preferred for ladies not to say a word,"
This gives the idea that any "masculine traits" (such as speaking out and having your own thoughts/ideas) should be "given up".
You can see how Disney movies hold women to very rigid stereotypes (when it comes to beauty and clothing). In many Disney movies the princess' life is centered around "finding a man" and "giving something up for him". These stereotypes not only "hurt" females and their image, but males as well...Take a Look.
They all had to be rich charming and good looking, with some exceptions ex. Beauty & the Beast, he promised good looks to come later and Aladdin who wasn't rich and had to lie to get his girl
Gender stereotypes against Males
Bibliography
http://www.adsavvy.org/25-most-racist-advertisements-and-commercials/http://www.adsavvy.org/25-most-racist-advertisements-and-commercials/
Google images
Youtube.com
Full transcript