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History

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by

Monica Sanchez

on 15 April 2015

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Transcript of History

End It
The Real Human Trafficking
What is Human Trafficking?
Target Audience
History of the movement
February 27th
YouTube Videos
Roselyn Bijoy, Monica Sanchez, Nicole Vernon, Jessica West
Human Trafficking: a closer look
Nearly 85% of countries world-wide practice slavery
Slavery generates approximately$150.2 billion annually

Estimated 12.3 million adults and children in bonded labor or the sex trade


Advocates for Human Rights defines human trafficking, “as a form of slavery that is an involuntary servitude resulting in grave human rights violations”
Has existed for hundreds of years

What is Human Trafficking?
Founded by Pastor Louie Giglio of Passion City Church
Passion Conference
Jan 3-5th, 2013

Mission is to bring awareness in the fight to end slavery through, “awareness, prevention, rescue, and restoration”

The Beginning
End It Movement
This jump started the formation of movement
A coalition with other leading organizations around the world
A21 Campaign, As Our Own, Bombay Teen Challenge, Free the Slaves, Hope for Justice, Not for Sale, and Love 146
Utilizes social media expertly
The crafting of their social media sites to correlate with the audience demographics gives the movement a wide array of audiences and gives the movement and message Top of Mind awareness.
Different social media sites persuade different ages/social groups through certain beliefs and values.

Twitter

Majority of college men between 18-29 years old
Facebook
Majority college women 18-29 years old
YouTube
U.S citizens ages between 18-34 years old
Pinterest
Majority of women 18-29 years old
Passion Conference
College students between 18-25 years old
Social Media Demographics

"Enslave the liberty of but one human being and the liberties of the world are put in peril.” – William Lloyd Garrison


Merchandise
Hats
Phone Cases
T-shirts
Keys
Nick Cannon
Ian Somerhalder
Justin Timberlake
Celebrity Endorsement
Carrie Underwood
Instagram
Very gender-balanced
Used highly by teens
Supporter bands
Social Media
Kyle Korver
Twitter https://twitter.com/enditmovement
Facebook https://www.facebook.com/ENDITMovement?fref=ts
Pinterest https://www.pinterest.com/jesusfreak412/end-it-movement-im-in-it-to-end-slavery/
Instagram https://instagram.com/enditmovement
Passion http://268generation.com/passion2015/
https://secure.enditmovement.com/
Full transcript