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Coco Chanel

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Raneen Abdelghani

on 31 January 2013

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Transcript of Coco Chanel

Coco Chanel Coco Chanel's Life Coco Chanel would have approximately 50 years in the fashion business.
Coco, or originally named Gabrielle, was born in 1883, although she would
later claim that her real date of birth was 1893, making her ten years younger.
She died on January 10, 1971 Coco Chanel did not have the best childhood
. Her mother died when she was six leaving her father with five kids to look
after. Not long after, Coco and one of her younger sisters were dropped off at
an orphanage run by nuns. It was there that she was taught to sew and learned
many of her basics. She had a brief career as a singer where she adopted the name
"Coco". Coco never married, but had many love affairs. Coco's Business Background -With the help from two male admirers who would provide financial assistance and social connections over the course of her career
-Coco Chanel opened her first shop on Paris’s Rue Cambon in 1910 -she began with selling hats and coats.
-In 1913 she later added stores in Deauville and Biarritz and began making clothes.
-Her first fashion success was a dress she had made form old jersey, she had claimed originally to have only made to keep warm. When people began to ask her where she had gotten the dress, she offered to make them one, and it all began. This is when she also introduced her woman's sportswear collection. French actresses began to wear her hats and dresses, which helped establish her reputation. Product of Series Coco Chanel is best known for designing apparel, accessories, perfume, and cosmetics. Her style has always been classic and all of her creations reflect that. Coco Chanel has popularised the most fundamental garments in every woman’s wardrobe today, including trademark suits and the little black dress. Apparel: The Chanel little black dress became a symbol of chic and sophisticated simplicity. Audrey Hepburn with Chanel LBD This classic flap is an example of how simple Chanel's designs can be. Perfume: In 1922, she launched the fragrance Chanel No. 5, which remains popular to this day. Since the beginning of her career Coco Chanel has used models and actors to indorse her brand. The brand uses celebrity Brad Pitt for the endorsement of the everlasting "CHANEL N°5". Coco Chanel started to expand and go global launching a cosmetics line in 1924. How did she devise the idea? -Inspired by men's wear, especially the uniforms prevalent when World War I broke out in 1914.
-Chanel's uncluttered boxy lines and shortened skirts, allowed women to leave their corsets behind and participate in practical activities made necessary by the war.
-The Nunnery Orphanage she lived at when she was a child . Major Market Wealthy females 30 and up are Coco Chanel's target audience., as her product price ranges from $100 to $6000. In recent years the company has launched campaigns and fragrances that include "Allure" and "Coco Mademoiselle" to reach women in their late 20's and 30's. Major Competitors In 1939, when France declared war on Germany Chanel closed the doors of her salon. During World War II, Chanel was a nurse, but her post-war popularity was greatly diminished due to her her affair with a Nazi officer during the conflict and she moved to Switzerland to escape the controversy. During her leave the success of Christian Dior, whose "New Look" prevailed in the postwar times. Dior came out with a celebration of femininity, with full skirts and nipped-in waists, Chanel felt his designs were neither modern nor suitable for the liberated women who had survived another war by taking on active roles in society, and they have battled since. Dior Post-War Competitive Edge -Appealed to liberated post war status
-Broke away from the constraints of a corset
-She glamorized her brand Interesting Facts -Coco Chanel would fabricate details of her humble child hood by spinning tales herself , to upkeep her glamorous livelihood.
- She was in company with Winston Churchill.
-She had many lovers, but never married.
-Coco Chanel burns left over stock at the end of the season to preserve the upper-class nature of the brand (only a few can afford it, as opposed to deep-discounted sale items winding up on the arms of middle-class soccer moms). Starting her business... As a signer, Cococ met Etienne Balsan, a rich, young French textile heir and became his mistress. Bored with her life as a mistress, she approach Balsan with a business proposition; she wanted to open up a hat and dress shop in Paris. Balsan gave her the money, to distract her while he fooled around with his other mistresses. In little time, this had become the story of a budding entrepreneur ,and her little Paris shop quickly became one of the most popular boutiques in all of Paris. Soon after that she left Balsan for his friend Arthur ‘Boy’ Capel, a wealthy businessman who financed her expansion of her boutiques. With the sucess of her business she was able to payback the start up money given to her by her beous in four years, even though it was given to her as a gifts. Impact on Society Coco Chanel not only had a remarkable impact on her home country, France, but also on the rest of the world. she brought in many classics such as the little black dress and tweed suits for women. She changed the womens outfits, from the restricting corsets and big dresses to the simple designs we wear today. Also According to Forbes, the House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer, who are the grandsons of Coco Chanel's early partner, Pierre Wertheimer, and they keep their donations to charity separate and generally cash-based. Financing the Business...
Etienne Balsan: Rich ex-military officer and textile heir
Arthur Edward 'Boy' Cape: Wealthy English industrialist Her Lovers Troubles The designer faced challenges in many endeavor: securing finances, assembling a new staff, seeking out new fabrics, competing at age seventy against a new generation of designers. Valuable Lessons Chanel's philosophy of independence through fashion can be applied to many aspects of modern society. Coco Chanel, to this day, shows women that they can be different. Her legacy has taught everyone they don't have to conform to the social norms, especially women. People of Assistance With the help of her male admirers, Balsan and Cape, who would provide key financial assistance and social connections over the course of her career, Coco Chanel's business flourished. Coco Chanel Coco Chanel went beyond the stereotypes women were meant to fit. She created things people never though women were meant to wear and she set the stage for an independent elegant woman. She not only exemplified this through her fashion, but her personal and business ventures. Work Cited ... http://www.ehow.com/about_5437699_happens-unsold-chanel-purses.html#ixzz2JF53Giie






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