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Marketing & Sales
Transcript of Marketing & Sales
one of the two founders
consulting, sales & marketing
Table of contents
Unique Gusto GmbH
Sales & Marketing
Unique Gusto Set`s,
label / packaging
Our customers are...
Why does the customers want to buy our products?
How much are they happy to pay for it?
How do we want to communicate with them?
Where we find our customers?
Who will buy this product (Profile)?
The challenges are...
sales & marketing strategy
How we like to...
define our target group
communicate with our customers & promote our products
sell our products
justify our price
our small budget
little experience in the market
no field service
our target group
You & me ?
How we like to communicate with them?
auction of special editions
events & experiences
Web page with shop
Search engine optimize
The look, feel and voice
of Unique Gusto is...
modern design with a touch of classical
tradition & custom meets the 21th century
from home with flair
passion for the good things in life
straight and clear
honest and conscientious
Between CHF 65.- / 250.-
What I need to pay and what’s my benefit as a customer ?
Well-rounded & unique
A piece of home, custom & tradition
Selected passion of small producers
High quality products
Limited & privileged
Something for me & my best friends
My personal thoughts and experiences