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Marketing & Sales

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by

Tobias Fluri

on 17 December 2014

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Transcript of Marketing & Sales

Sales & Marketing
Myself
Tobias Fluri
one of the two founders
consulting, sales & marketing
Table of contents
Unique Gusto GmbH
Hello everybody
The Company
Beer Brewery
Partnerships,
Consultation, Creation,
Sales & Marketing
Unique Gusto Set`s,
Supported Services
The Product
compounded set
main-product (Beer)
by-products
label / packaging
exclusive
limited
unique
Example
open-minded
&
informed
urban
&
lifestyle
established job
&
good earners
customs
&
tradition
social
&
digital
Our customers are...
Nice Idea
But...?

Why does the customers want to buy our products?

How much are they happy to pay for it?

How do we want to communicate with them?

Where we find our customers?

Who will buy this product (Profile)?

The challenges are...
The Idea
of our
sales & marketing strategy

How we like to...
define our target group
communicate with our customers & promote our products
sell our products
justify our price

our small budget
little experience in the market
no field service
no staff

Define
our target group
You & me ?
How we like to communicate with them?
competitions
prize draws
auction of special editions
sales promotion
Mobile tastings
Tastings
Sommelier evenings
events & experiences
Web page with shop
Search engine optimize
Facebook
Tweets
Blog
Interactive Marketing
The look, feel and voice
of Unique Gusto is...
The Look
modern design with a touch of classical
tradition & custom meets the 21th century

The Feel
from home with flair
passion for the good things in life

The Voice
straight and clear
honest and conscientious
Advertising
Sales promotion
Events
&
experiences
Interactive Marketing
Direct Marketing
Marketing
communication
mix
Price
Between CHF 65.- / 250.-
What I need to pay and what’s my benefit as a customer ?
Your Benefit
Well-rounded & unique
A piece of home, custom & tradition
Selected passion of small producers
High quality products
Limited & privileged
Something for me & my best friends
Question
&
answers

My personal thoughts and experiences
Conclusion
Full transcript