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Botaniska Kampen

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by

Viktor Uvhagen

on 14 January 2016

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Transcript of Botaniska Kampen

BOTANISKA TRÄDGÅRDEN
EFTERFRÅGAN
BOTANISKA KAMPEN
LANSERING
MÅLGRUPP
DESIGN
STRATEGI
Digital Strategi
Spel-app
Digital Närvaro
Fler besökare
Interaktivitet
Flexibilitet
Närvaro
Bred
Ökat intresse
Månatliga tävlingar

QR-baserad

Anpassningsbar
Årlig skoltävling
Evenemang
BOTANISKA KAMPEN
Botanik - Hortikultur - Växtbevarande - Miljökännedom
MARKNADSFÖRING
Betatest
Digital Kampanj
Printkampanj
KAMPANJ
ANPASSA MÅLGRUPPEN
Priser som lockar alla
UTVECKLING
Full transcript