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Transcript of Distribution Channels
It’s the method a company uses to get their product or service throughout various distribution channels to the ultimate purchaser or end-user – in other words, how and where the consumer buys their product or service.
by: Renata Lemos, Phillip McKee,Chris Can Ly, Thien Le, and Marcela Albertini
Distribution is Important?
How Distribution Affected Our Game
Difference Between Direct and Indirect Marketing Channel
Various Types of Retailers
Flow of Information and Merchandise in the Marketing Channel
How Marketing Channels Are Managed
3 Levels of Distribution Intensity
Refers to the scale of the distribution network as well as the appropriate selection of location.
Phil do this
increased sales volume
wider consumer recognition
considerable impulse purchasing
relies on a few intermediaries
more specialized goods carried by specialist dealers
TEAM 'MURICA SAYS
producer selects very few intermediaries
high dealer loyalty
dependent upon the availability of the exclusive merchandize
Flow of Information
Flow of Merchandise
Via Strategic Relationships
Via Vertical Marketing Systems
Hundreds stores and retailers in this business world
We need to know where to put our products in the right place
Consumers buy the products in 2 ways
Direct Marketing Channel
Retailers on the Game
Direct: Companies sell to consumers directly
General Merchandise retailers:
Full-line Discount Stores:
Online Discount Retailer; Discount Retail Chain
University Store; Fashion Boutique; High End Outdoor
Indirect Marketing Channel