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Kevin Waltmanon 8 September 2014
Transcript of Rhetorical Analysis
Full assignment is on Blackboard Learn
Word Count: 1,500
Due Date: September 22
Norton Field Guide: Chapter 8, Analyzing a Text
Readings from Viruses, Plagues, & History
For EN 101: Builds skills to understand writing process
For EN 102: Builds toward Argument and Argumentative Analysis
For other academic pursuits:
Really, any major
You must analyze the following:
At least one other rhetorical device
Style or Tone
What's up with the Greek?
: How an author presents him or herself; how they develop credibility; how they demonstrate expertise and trustworthiness
: How an author generates an emotional appeal; how they make the audience care
: How an author develops a logical argument or appeal; how they use basic reasoning
Then, for each element you're analyzing:
Discuss--in your own words--the importance of those (several) quotations and paraphrases
Take out Viruses, Plagues, & History, and turn to the "General Introduction."
This time, read through with an eye for ways that Oldstone appeals to his audience.
Who are they?
What does he assume they know?
What does he assume they don't know?
Write down specific examples to support your responses, complete with explanations.
"I'm a traditionalist."
He notes that people "all over the country" have "a brand" in mind for Alabama football.
He notes that the "brand" has been consistent for many years, at least all the way back to Bear Bryant.
He doesn't want to change uniforms just for a "marketing whim," but it's not even necessarily his decision.
Nike "does a great job for [Alabama] and [they] love 'em."
The changes that were made allowed Nike to give players "special gloves" and other apparel, which the players do enjoy.
"I'm a traditionalist."
"I don't think the coach should change the uniforms. I don't think the coach should change the color of the helmets."
"That doesn't mean it's wrong when somebody does it."
This is "bigger" than him, because it's what people expect when Alabama plays football.
Press conference from 2011, when Alabama released its Nike Pro Combat Uniforms.
beliefs and expectations
authority, credibility, and stance
Content, reasons, and data