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Continue efforts to bring continuity to online presence unites all environmental groups on campus
creates a clear identity for the IUOS
relates to students and faculty
is transferable to all multiple media platforms
integrates sustainability into student culture
is consistently executed Indiana University
Office of Sustainability
Branding Build consensus on an identity that test wells with...
Increase the percentage of students, staff & faculty who recognize IUOS initiatives IU students, staff & faculty
particularly freshmen and students living in residence halls. Key Message
Being sustainable can benefit your life and those around you:
You are no longer a passive member of society
You are getting outside and living a healthier lifestyle
You have a sense of purpose
If you live a sustainable lifestyle, IU will be here for years to come. James Gross, Ali Parish
& Colleen Keesey STRENGTHS WEAKNESSES OPPORTUNITIES THREATS IUOS vested interest in branding
IUOS dedication to sustainability
Wealth of resources
IU affiliation gives automatic brand equity Lack of unified direction
Zero continuity in initiatives Blank canvas
Capitalize on existing resources
Data shows millennial generation is open to being sustainable
Make a lasting impact on IU's campus Lack of consensus
Lack of a coalition amongst campus groups
Apathy toward sustainability Create a logo and name that give IUOS an identity
This will build continuity Build Brand Equity Build Social Equity Develop an initiative
Working with IUOS to develop a realistic long term goal
This goal will be promoted through various web-based outlets. Budget Branding IUOS will not cost anything.
However, promoting the new brand may require a budget.
We would like to keep open a negotiable budget in order to implement the branding strategies. Survey IU population at beginning and end of the semester
Measure the online presence of IUOS on both social media sites and traditional website.
Measure engagement in future initiatives in comparison to 2012 black out initiative. Measure Recognition Timeline Develop a name
respond to feedback from initial plan Feb. 22 Mar. 21 Survey the name with IUOS interns & student body Create an initiative Mar. 1 Develop logo
to IUOS interns April 11 Take into account any
make final alterations April 23 Agree on an
identity May 1 Thank you for your time Questions?