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Copy of Listing Presentation 1

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Alexandra Browne

on 6 February 2013

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Transcript of Copy of Listing Presentation 1

Creaks and Squeaks Jenny Wu's Team Home Seller's Guide Team Members Jenny Wu Kevin Wang Often times, Communication Marketing Condition $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Price $ $ $ $ $ $ $ $ $ When setting a price for your property, the listing level must strike a balance between the seller’s need to achieve the best-possible return and the buyer’s need to get good value. With many years of experience, a professional real estate agent can help you set a price that will accomplish both objectives.

The market value of your property is determined inexactly the same way as any other commodity - what a buyer is willing to pay for it in today’s market. Despite the price you paid originally, or the value of any improvements you may have made, the value is determined by market forces.

Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it good value for money. Establishing Market Value Look at the Competition The Importance of Pricing This graph illustrates the importance of pricing correctly. The center line represents market value. As you move above this market value, you attract much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers. Activity vs. Timing This chart illustrates the level of excitement and interest in a new listing over time. It also demonstrates the importance of pricing correctly. When a property is first listed, it generates a very high level of interest from prospective buyers, which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this curve. $ $ $ $ $ $ $ $ $ $ $ $ What Sells? BIG QUESTION is... What Jenny Wu's Team Could Do For You 1. Offer you feedback

2. Make sure your home is easy to show

3. Encourage open and frequent communication

4. Update you on status reports

5. Return phone calls promptly

6. Submit offers on your property to you in a timely manner

7. Listen to your needs and wants

8. Give you facts that you need to make well-inform decisions affecting the sale of your property the Remember..Light, bright, and cherry! Remember..Light, bright, and cherry! Screen doors swinging off their hinges, broken and dirty windows, shaky staircase railings, chipped porcelain sinks in kitchens and bathrooms, rusty spots from leaky faucets ALL these things count a lot when buyers compare other property to yours. How About A Little Feng Shui? Make it impossible for buyers to pass up the opportunity of living in your home. Turn your home into a neutral canvas where they can imagine their furnishings and their future. Smart Investments A little elbow grease, some paint and inexpensive carpeting could make your home attractive to some lucky buyer. Curb Appeal Will buyers be turned off
before even entering into your home? If your front and side yards are overgrown,
neglected, and in shambles, and outdoor fixtures dirty, you will most likely lose them even though
you have a wonderful and spotless interior. Fibber McGee's Closet A pack rat’s nest will not attract a full price buyer. Since you’re planning on moving soon, why not get a headstart? Organize, sort, throw away, donate....be absolutely brutal when it comes to clutter. Removing clutter will make your house look brighter and larger! Remember..light, bright, and cheery! Marketing Proposal Jenny Wu's Team Other Agents Team approach

Professional photography

Weekly ads in view

Electronic ad campaign
sent to thousands of
potential buyers

Consistent open house

Professional marketing team

Professional staging team Solo appraoch

Point and shoot

No weekly ads

No electronic ad

Inconsistent open

No marketing team

No staging team Marketing Timeline FIRST 24 HOURS 1. Prepare property information flyer
2. Order photography
3. Submit listing to multiple listing service NEXT 48 HOURS 1. Prepare all marketing materials
2. Property announced at office meeting
3. Email blast sent to thousands of potential buyers
4. Install sign and flyer box NEXT 72 HOURS 1. Update seller of activity on property
2. Customized flyers delivered to property WEEKLY 1. Weekend open house
2. Property showings and follow-ups
3. Weekley update to seller on property activity Ongoing Sales! Setting the Price Benefits of Using a
Professional Realtor 5 Key Points 1. Pricing: An experienced realtor will set the selling price of our property at a level that accurately reflects its value in current market conditions and will not cost you missed opportunities. 5. Monitoring, Renegotiating, Closing or Settling: An
experienced realtor will guide you through he minefield
of potential problems associated with the appraisal,
and financing process, including the often complicated
escrow instructions. 2. Marketing: An experienced realtor will have many useful suggestions on ways to improve the marketability of your property. 3. Security: Security is a major consideration when showing your home. By using an experienced realtor, you can rest assured knowing that all showings will be pre-screened and supervised. 4. Negotiating: Buyers often feel more comfortable with an experienced realtor than with the owner or inexperienced realtor when they want to raise issues that need resolving before making an offer. We have over 100 sales! Who You Works With Matters In Closing Jenny Wu Kevin Wang
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