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STARWOOD SWOT ANALYSIS

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by

amanda huang

on 1 May 2013

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Transcript of STARWOOD SWOT ANALYSIS

COMPANY OVERVIEW Company Overview STARWOOD HOSPITALITY ECONOMICS
JINGYI HUANG
MAY 1ST 2013 SWOT ANALYSIS 192 Properties
74,626 Rooms 427 Properties
149,789 Rooms 30 Properties
6,413 Rooms 96 Properties
25,374 Rooms 85 Properties
16,336 Romms 171 properties
30,924 Rooms 62 Properties
6,959 Rooms 44 Properties
12,369 Rooms 1,134 properties worldwide in nearly 100 countries through nine distinct lifestyle brands
In 2012, Starwood signed the most hotel deals since the global economic crisis
Starwood nearly doubled its global luxury footprint over the past five years Strengths:
Management Contracts
Preferred Guest Program
Luxury Branding
Venture into residential
projects
Multi-National Financial Highlights Too many small brands
Lack of Budget Branding
Domestic Focus weaknesses: Strengths: Opportunities : Growth and expansion into
emerging markets
Expend affordable luxury
Enhance social media
marketing Threats: Rising Fuel Prices
Third Party Internet Reservation Channels
Economic Downturn
Competitors’ growth rate Starwood revenues are primarily derived from the following sources:
(1) hotel and resort revenues at its owned, leased and consolidated joint venture properties;
(2) management fees and franchise fees;
(3) vacation ownership and residential sales;
(4) other revenues from managed and franchised properties. Revenue Resources Frequent Guest Program. Starwood Preferred Guest (“SPG”)


Annual Revenue :6.32 B / 14.16 B

Profit Margin :8.89% /

Price Per Book Ratio :3.85/

P/E Ratio: 22.58 / 27.51

Total Debt : 1.81B

Total Debt/Equity: 0.58 / 1.27

Current Ratio :0.95

Book Value Per Share :16.24 Competitive Analysis Fiscal Year Ends:Dec 30 Thank You
Full transcript