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The $5-Trillion Question:

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by

Melanie Bender

on 29 August 2015

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Transcript of The $5-Trillion Question:

What's the
Future of Retail
?

Retail is the
driving force
of the modern economy. Yet today’s
SoLoMo
shopping is almost unrecognizable from the salesman-to-buyer model of the last
2,000 years
.
$5,000,000,000,000
With the
pace of innovation
only escalating - from driverless cars to personal robots, wearable tech, 3D printing and virtual reality - in 10 years,
will physical retail even exist
?
Moore's
More
Among the external
forces
studied:
-Wearable
Tech
-AI & Robotics
-
Data
& Computing
-Transportation & Infrastructure
-Manufacturing
-Health & Medicine
-Media &
Culture
-
Consumer
Values & Identity
Challenges &
Changes
What You'll
Learn
The

$5-Trillion
Question
U.S. retail sales will top
$5-trillion
in 2015, outpacing GDP growth. 7% are now
online
,
growing
14% each year.
8 years ago we were living in a pre-
iPhone
world. This year, Mercedes unveiled it's
driverless car
, and Chanel put
3D-printed
clothes down the runway.
What will
shopping
be like in 10 years?
What are the
forces
shaping retail?
How will
culture
and
commerce
respond?
What value can
brands
provide to consumers of the future?
What will the
Mall
of the Future look like?
What types of companies will
thrive
?
How can businesses
plan
for it?

See you in
Austin
...
Westfield
assembled a crack team from across the business to study this question. In collaboration with
leading futurists
, the Mall of the Future project examines how
tech
,
culture
and
commerce
will converge, and maps a model for real world retail that can
thrive
in 2025 and beyond.
Long Live the
Mall
?
435 million
customers visited Westfield's 40 shopping centers in 2014, generating
$17 billion
in retail sales. Westfield spans all aspects of the business, from design to construction, leasing, operations, marketing and
innovation
.
Meet the
Team
Michael Schrage, Research Fellow,
MIT

One of the world’s most
provocative
thought leaders on
innovation
, moderator Michael is a Research Fellow at the Center for Digital Business at MIT, a Visiting Fellow at London's Imperial College and a sought-after
business
consultant.

Melanie Bender, Marketing,
Westfield
Melanie creates moments of
culture
. Working across branding, strategic programs and
digital
, Melanie leads Marketing for current and future centers to reimagine the
shopping experience
. Melanie has previously worked with Sephora, Li & Fung and Fashion Week.

Trevor Pollard, Architecture & Design,
Westfield
Trevor designs the
social experiences
of the future. Leading Architecture and Design at Westfield, Trevor thinks across
culture
, planning, and construction to design built environments that foster interaction and
exploration
for decades to come.

Tamara Samoylova, Market Strategy,
Westfield Labs
Tamara strives to be on the edge of
business
opportunities. Prior to leading Market Strategy at Westfield Labs, Tamara headed research at Deloitte Center for the Edge, advising
Fortune 100
companies on harvesting opportunities at the edge of business and
technology
.
Full transcript