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The Influence of Crowds and the Evolving Advertising Landscape

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by

Michelle Z

on 5 December 2013

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Transcript of The Influence of Crowds and the Evolving Advertising Landscape

The Influence
of Crowds
and
the Evolving
Advertising
Landscape

Jennifer Bin
Remy Godzisz
Michelle Zheng

Technological
Intelligence

Augmented Reality
Location
Based
The advertising
process breaks down into 5 components.
As technology continues to evolve, the ways in which advertisers engage and communicate with their audience will also change.

This symbiotic relationship pushes the industry to constantly innovate on both the design and technological front.
Emerging Technology
Case Study
Analytic/Design Tools
2008 Obama Campaign
Kathleen Wynne
Thank you!
NationBuilder
Full transcript