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Cincinnati Reds Public Relations

Overview of Reds Business PR

Michael Anderson

on 8 March 2017

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Transcript of Cincinnati Reds Public Relations

Cincinnati Reds Public Relations
Michael Anderson
Public Relations Manager since 2008

Corporate Sales
Community Relations
Reds Hall of Fame & Museum
What's new at Great American Ball Park
Media Relations
Reds Community Fund
Social Media


Twitter: @
Instagram: @
Upcoming 2017 Season
- only 26 days to Opening Day

Opening Day
: Mon., April 3 vs. Phillies (4:10pm)

Kids Opening Day
: Sat., April 15 vs. Brewers (1:10pm)

Chicago Cubs
: April 21-23, June 30-July 2, Aug. 22-24

New York Yankees
: May 8 & 9

Cleveland Indians
: May 22 & 23

• Pete Rose statue dedication: June 17 (vs. Dodgers, 4:10pm)

Boston Red Sox
: Sept. 22-24

– after every Friday home game

– premium giveaway every Saturday
- April 15 vs. Brewers: Kids Reds Cap & magnet schedule
- April 22 vs. Cubs: Reds tote bag
- May 6 vs. Giants: Reds STAR WARS™ T-shirt
- May 20 vs. Rockies:
Adam Duvall Bobblehead

- June 3 vs. Braves: Anthony DeSclafani Bobblehead
- June 17 vs. Dodgers: Pete Rose Replica Statue
- July 1 vs. Cubs: Reds Poster
- July 15 vs. Nationals: Billy Hamilton Bobblehead
- July 22 vs. Marlins: Batting Practice Pullover
- Aug. 5 vs. Cardinals: Raisel Iglesias Bobblehead
- Aug. 26 vs. Pirates: Homer Bailey Bobblehead
- Sept. 16 vs. Pirates: Reds Past & Present Triple Bobblehead
featuring Tony Perez, Sean Casey & Joey Votto
- Sept. 23 vs. Red Sox: Fan Vote Bobblehead

– Sundays are Family Days with a ticket offer, kids giveaways, live mascots races, face painters and more

Theme Ticket Packages
- promotional items only available by purchasing these ticket packages:
FC Cincinnati
Ticket Package: April 14-16 vs. Miami Marlins
Super Hero 1 Ticket Package: April 21-23 vs. Chicago Cubs
Ticket Package: May 5-6 vs. San Francisco Giants
Grateful Dead Ticket
Package: Friday, May 19 vs. Colorado Rockies
Super Hero 2 Ticket Package: June 2-4 vs. Atlanta Braves
Ticket Package: Friday, July 14 vs. Washington Nationals
Ticket Package: July 21-23 vs. Miami Marlins
Ticket Package: August 4-5 vs. St. Louis Cardinals
Oktoberfest Zinzinnati
Ticket Package: September 15-17 vs. Pittsburgh Pirates
1975 Replica Ring
Ticket Package: September 22-24 vs. Boston Red Sox

New for 2017 - Reds Post Game Concert Series

– Friday, May 5: Pop/alternative band from Iceland with current hit “Way Down We Go”

– Friday, Aug. 4: Hip hop artist with more than 80 million sold

– Saturday, Aug. 26: Folk rock band from North Carolina

Reds Consumer Clubs

Reds Heads Kids Club
(ages 3-12): The 2017 kit includes a backpack, jersey, bobblehead and exclusive merchandise plus members-only ballpark experiences like player autograph sessions. Membership is $30.

Club Red
(ages 13-17): For only $10, members receive four tickets to a Reds game plus a club t-shirt. New for 2017: Unique volunteer opportunities to fulfill service hours.

Reds Rookies Baby Club
(ages 0-3): Reds Rookies, the official baby club of the Reds, is drafting members up to three years old. As a member, babies receive a hooded towel, Gapper plush cuddle-up, picture frame, diaper bag tag plus a voucher for free Reds tickets. Membership is $20.

Reds Community Fund Events

Redlegs Run - May 13
: 5K, 10K, One Mile Family Fun Run & Gappers Kids Fun Run

Baseball 101 - A Night of their Own - June 15:
Over 500 women at the ballpark for night of fun, food and activities. Meet and greets with Reds coaches and broadcasters plus on-field experiences including throwing from the pitchers mound and hitting in the batting cages.

Family Catch -

July 1
: Play catch in the outfield on Saturday morning before the Reds take on the Chicago Cubs.
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