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Copy of Corporate Social Responsibility

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Angela Treagus

on 16 September 2014

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Transcript of Copy of Corporate Social Responsibility

Corporate Social Responsibility
w/ Under Armour
By: Michelle Whissel and Christina O'Connell
Personal Reflection
We chose this topic because we wanted to know how corporations are expected to influence the world from a social justice stand point.
Corporate Social Responsibility is highly important in a world driven by corporations and consumerism.
Because companies have such a large impact on the global community, they must be expected to contribute positively to the common good.. Our goal in researching this topic, and presenting our finds to you, is to educate ourselves and others on the responsibilities given to companies and their impact on the community as a whole.

Corporate Social Justice is defined as:
"Under Armour, Inc. - Brand News." Under Armour, Inc. Brand News. N.p., n.d. Web. 09 Dec. 2013.
"Google Images." Google Images. N.p., n.d. Web. 06 Dec. 2013.
Corporate Social Responsibility includes reform regarding:
Labor practices and conditions
child labor
forced labor
fair wage
Quality standards
Supply Chain management
Workplace discrimination
Workplace health and saftey
Studies show that the influence of CSR practices on consumer behavior “Results demonstrate that CSR initiatives are linked to stronger loyalty both because the consumer develops a more positive company evaluation and because one identifies more strongly with the company.”
Harvard Business Review reported that sustainability is generally seen as a key driver of innovation. The publication’s study of thirty large corporations found lower costs, added revenues, and new business opportunities attributed to CSR.

One of the more visible signs of CSR is the growing number of corporate social responsibility rankings announced each year by a variety of organizations. The Christian Science Monitor noted that those lists include the “Global 100” from Corporate Knight; the “100 Best Corporate Citizens” by Corporate Responsibility Magazine; and the “Most Ethical Companies” by the Ethisphere Institute.

The companies on the 2010 “Top 100” list include Starbucks, Nike, General Electric, and grocery chains Trader Joe’s and Whole Foods Market.

a companies adherence to the ideas of corporate social responsibility when it treats its employees ethically, when it meets stakeholder claims, when it goes beyond minimum standards, when it invests in sustainable and community friendly practices, and when it strives to create a good workplace.
Social Action and Direct Aid?
Under Armor has “passion for services extends into each of the communities we inhabit. we hold many causes new to our hearts and are deeply engaged in a variety of community services organizations.”

The Social Actions that the company of Under Armor take participation in are the 4 Pillars of Giving.

The Four Pillars are also aimed at Direct Aid as well. Although Under Armor also has legacy partners.

The Four Pillars of giving- is the nucleus of the charitable giving effort is comprised of four areas

UA POWER OF PINK: the program celebrates the many women who use fitness and exercise in the fight against breast cancer.

UA FREEDOM: WPP's purpose is to: raise awareness and enlist the public's aid for the needs of injured service members; help injured service members aid and assist each other; and to provide unique, direct programs and services to meet the needs of injured service members.

UA GREEN: We seek to improve the manufacturing, packaging, dying, printing, and other facets of our products' environmental footprint in an ongoing effort to lessen our impact on the environment. In our efforts to build green technology into the world's best performance gear, our Catalyst line of UA Green products utilizes up to 4 recycled water bottles in each piece of apparel.

We are working with the President's Council on Fitness, Sports and Nutrition and are committed to providing our UA Youth Athletes with places to become champions. A staple of our Youth Movement initiative is our commitment to giving children places to play through our basketball court and playing field refurbishments.

The legacy partners at Under Armour are long-time partnership and some organizations have become undeniable parts of UA’S Brand and culture. Under armor supports the their partners through their missions.

Sandtown Habitat for Humanity
® is a nonprofit Christian housing organization in the Sandtown-Winchester neighborhood of West Baltimore with the purpose of rebuilding the vacant housing in Sandtown, increasing homeownership and improving the health of the community. In 2010, our team built the East Coast's first LEED Platinum Certified ("Super Green") Habitat for Humanity house in West Baltimore, and we remain committed to improving our community by building another home in 2011.

Ronald McDonald House Charities
provides a home away from home for seriously ill children and their families. Under Armour teammates are proudly committed to the families of ill children through monetary and product donations and by serving monthly dinners at the Baltimore Ronald McDonald House.

The Boomer Esiason Foundation
is a partnership of leaders in the medical and business communities joining with a committed core of volunteers to provide financial support to research aimed at finding a cure for Cystic Fibrosis. Under Armour® CEO Kevin Plank is a member of the Foundation's Board of Directors.

The Living Classrooms Foundation

provides hands-on education and job skills training for students from diverse backgrounds, with a special emphasis on serving at-risk youth. The foundation focuses on career development, community service, elevating self-esteem, and fostering multicultural exchange. Under Armour works closely with LCF to promote service learning and educational development.

Action Plan:

The steps that companies can take to make them go a step father for society is by creating Green products, and create ways to help to the environment. Their five commitments include:


the companies can continue to increase the amount of products it makes from recycled materials.

the companies can continue to find ways to reduce the energy used to run its business
the companies can continue to find ways to reduce and reuse the waste it creates.
Supply Chain:

the companies can partner with its suppliers to understand and improve its upstream environmental impact
Green Building:

the companies can continue to incorporate green building practices into its retail stores and corporate facilities.

What I can personally do to make a difference is to help support UA’s giving back programs and partnership. I can also trust that under armor is not just an expensive yet comfortable products rather, they are a company that also gives back to the people in the world in a way.

9 Principles of Catholic Social Teaching
Dignity of Human Person-
Under this principle of CST, every person deserves respect because it come from being God's creation. Corporate Social Responsibility is based on valuing interpersonal relationships rather than actual products or finances, in order to respect the human person.
"Thunderbird School of Global Management." Thunderbird School of Global Management. N.p., n.d. Web. 09 Dec. 2013

Global Compact initiative (UNGC) of 1999 asks for signatures from major businesses across the world agreeing to 10 specific principles (as of 2010) of social and environmental activity. These principles include:

1 To support and respect internationally proclaimed human rights
2 To avoid complicity in human rights abuses
3 To uphold freedom of association and the right to collective bargaining
4 To eliminate all forms of forced labor
5 To abolish child labor
6 To eliminate discrimination in regard to business hiring and occupation
7 To support a cautionary approach to environmental challenges
8 To work against all types of corruption, including bribery and extortion

Rights and Responsibilities-
Everyone has the right to life, therefore human rights must be respected in the workplace and globally.
The principals of CSR claim that human dignity should be given more attention rather than making money, therefore life should be respected in business practices and product manufacturing.
The Common Good-
The Common Good exists in order for the community to thrive because of the social conditions which exist. Hence, CSR plays a part in the Common Good because businesses attempt to respect and alter social conditions for the better. For example, many companies now participate in programs that provide social action and direct aid to the community in order to benefit the global community.
Dignity of Work and Rights of Workers-
One of the main endeavors of CSR is to promote the well fair of workers. Companies with active CSR goals in mind take action against forced labor, child labor, labor discrimination, and unfair wages. In this way, companies have taken an initiative to protect the dignity or work and the basic rights of workers.
"We have forgotten and are still forgetting that over and above business, logic and the parameters of the market is the human being; and that something is men and women in as much as they are human beings by virtue of their profound dignity: to offer them the possibility of living a dignified life and of actively participating in the common good. Benedict XVI reminded us that precisely because it is human, all human activity, including economic activity, must be ethically structured and governed. We must return to the centrality of the human being, to a more ethical vision of activities and of human relationships without the fear of losing something."

- Pope Francis, Address to the Centesimus Annus Pro Pontifice Foundation, 5/25/13
In 1986, the United States Catholic Bishops published a Pastoral Letter on Catholic Social Teaching and the U.S. Economy titled, Economic Justice for All. The writing outlines ten principles for a Catholic Framework for Economic Life. At the basis of the principals is the first : the economy exists for the person, not the person for the economy.
The Catholic Church's Position on CSR.....
The Efforts of the Catholic Church:

Coalition of Immokalee Workers:
Through several years of sustained effort and with the help of college students, consumers and funding from the Catholic Campaign for Human Development, CIW persuaded fast-food giants Taco Bell, McDonald’s and Burger King to pay their suppliers, who are owners of large produce farms, a few pennies more per pound for tomatoes. This modest concession yielded a meaningful wage increase for low-wage farm workers as well as better working conditions, improved housing and more humane treatment in the field for very low-wage workers.

Haley House Bakery Cafe:
This Cafe in Boston, MA is a Catholic Campaign for Human Development grant supported program that offers training in bakery skills to poverty stricken individuals, who search for a source of income.

Catholic Campaign for Human Development:
For nearly 40 years, CCHD has supported the endeavors of empowered poor and low-income people to create decent employment and viable neighborhood businesses; improve access and quality of education, housing, transportation and health care; and create a safe living environment for the families and youth of their community.
"Corporate Social Responsibility." Encyclopedia of Small Business. Ed. Virgil L. Burton, III. 4th ed. Vol. 1. Detroit: Gale, 2011. 302-305. Gale Virtual Reference Library. Web. 9 Dec. 2013.
"Corporate Social Responsibility." Encyclopedia of Management. Ed. Sonya D. Hill. 7th ed. Detroit: Gale, 2012. 197-204. Gale Virtual Reference Library. Web. 9 Dec. 2013.
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