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Getting inspired

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Roman Jurowetzki

on 20 October 2015

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Transcript of Getting inspired

Getting inspired
How to pick an interesting
and timely topic

Your turn!
Case 3
1. Knowledge sharing in/between SMEs
2. Restrained innovation in the auto industry
3. Growth and sustainability
4. Social networks and start-up survival
5. Natural resources and innovation
6. Service innovation in emerging markets
Project writing workshop – Autumn 2014
Case 1: Growth in China
Roman Jurowetzki - roman@business.aau.dk
Case 2
Born Global
The Nordic countries have an impressive number of globally competitive companies. Denmark is a world leader in hearing aids (Oticon), shipping (Maersk), toys (Lego), drink (Carlsberg) and windpower (with more than 200 companies that account for a third of the world’s wind-turbine market). Novo Nordisk is at the centre of a biotech cluster, dubbed Medicon Valley, that stretches from Copenhagen to Malmö in neighbouring Sweden and has an annual turnover of €13.4 billion.

Nordic companies have thrived in well-defined global niches […] Nichification protects high-cost companies from emerging-market competitors. Nobody wants the cheapest machine-tool when a defective one can cause millions of pounds-worth of damage.
Born Globals: A Cross-Country Survey on High-Tech Start-Ups
The paper empirically investigates which are the drivers that affect the decision of high-tech start-ups to internationalize from their outset and their degree of born-globalness. We propose and test a theoretical framework for the determinants of early internationalization in a cross-country context.
Follow the clever people around
Thursday 14 March
9.15                      Opening. Chair: Birgitte Gregersen
9.15-9.30             Challenges for Europe in a New Age: Introducing the issues, by Jan Fagerberg
9.30-10.15           Challenges for Europe – through an innovation centred lens (Keynote), by Mariana Mazzucato
10.15-10.45         Coffee & mingling
10.45-12.15         Challenges arising from the Climate Crisis. Chair: Staffan Laestadius
Full transcript