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Harley Sportster

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by

Stephanie Andrews

on 25 May 2011

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Transcript of Harley Sportster

Radio Billboard Transit Outdoor On air with Ryan Seacrest Star 98.7 105.1 The Beat Social Media Twitter Facebook Victoria's Secret Flashmob Harley
Davidson
SWOT Women Ages 18-35 The AIDgency Strengths 60% of all Motorcycles Sold are Harley Davidsons Harley Davidson has a strong brand identity Harley Daivdson has incredible loyalty Harley Davidson is considered
one of the high quality
Motorcycle companies Weaknesses Of motorcycle consumers,
only 12% are women Motorcycles are not seen as feminine
which hurts us when we are trying to
market to women The Harley Sportster is a smaller
bike with a thinner base to sit on, making it mucheasier for smaller bodied people to manage Opportunities Motorcycles are shifting from
being thought of as a mans bike,
and can be thought of exciting for
both genders Threats Harley Davidson bikes are top quality,
which also means top price and has a
lot of competiton from Honda Moto Harley Davidson is producing
more bikes that are smaller and
could be used more easily than
widsters or fatboys Harley is a well known brand,
increasing BDI is hard to do
Full transcript