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Broadcast company MAX

Presentation to improve the reputation of the broadcast company MAX

Liselotte Hasselt

on 23 April 2010

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Transcript of Broadcast company MAX

Target group senior citizens Mission reach senior citizens Focus on themes and genres large showing reality distinguished no music under spoken words
no hurried conversations
no curving
slower settings disired identity open Reputation People of Hilversum People younger than 50 Senior citizens Members of MAX Trends helping hand cooking programs health workshops vacations member days charities Problem connect men The Reputation of MAX is terrific by the senior citizems No image problem Add men
how when where what do we need
why is it working Pre- war generation
Silence generation
Protest generation Concerned Reliable Concept curious people Experience Respect Helping people Young senior citizens Young (starting) people Reality television Followers industrie MAN 2 months Helping Fresch look Help starting give advice Adventure knowledge sharing Connection dissenmination successful business big step All over the world one of the 500 Campaign News paper Internet Flyers Posters TV guide Radio sign in information
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