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UPC - Marketing Digital

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by

Fernando Arriola

on 5 February 2014

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Transcript of UPC - Marketing Digital

Social Media
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Fernando Arriola
Director Marcas y Estrategia
@faco07
faco07@gmail.com

SmartClick
facebook.com/smartclick
Internet
Es la
nueva tele
Tendencias
ON/OFF
Estrategia de Comunicación
Integración
Tecnología
Social Media Environment
Marketing Digital
Métricas
La tecnología es fuente de igualdad.
Internet es la nueva universidad de la calle
*Estudio El Consumidor emergente Digital, Universal McCann España 2012
Marcas +
HUMANAS
Presumers
Crowdsourcing
RAK
Brand Content/Contenido
Mobile
Flawsome
Interactividad
El usuario va a tu campaña. Busca la publicidad.
“Fan count is a meaningless metric, it's ALL about engagement create it by EXPERIENCE”
Shiv Singh, Global Head Social Media, Pepsico
Conversation has to be at the center of marketing
KPI's
Analytics
Medios Digitales
Google AdWords
E-commerce
Social Media
Facebook Ads
Portales / Red de Contenido
Full transcript