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유통관리론[발표2]

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by

Jeong ByeongHoon

on 7 April 2013

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Transcript of 유통관리론[발표2]

Why? 개성표출의 수단 이동수단 레저활동수단 친목도모수단 When? OFF-Line
After 6pm~


ON-Line
Free! Where? 번화가 가까운 매장 How? 현금 주변권유 스스로 결정 완성품구매 부품만구매 혼자방문 지인과 같이방문 신용카드 or Who? 도시 10~60대 실용성중시 개성중시 명품선호 모든 소득층 여자 남자 성능추구형 고소득층 고가Brand 전문지식인 개성추구형 패션 구매잠재력 보통의 지식수준 본질추구형 저소득층 본래 '타는 것' 낮은지식수준 다양한 소득층 ? What about
my presentation?

I'm belong to Club WON'P Bike Market
Segmentation! 정병훈 20051940 경영학부 낮은 관심도 유행 지속적인 관심도 높은 관심도 마트
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