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From beginner to Professional

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Khadijah Amin

on 21 September 2017

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Transcript of From beginner to Professional

01
02
03
04
05
06
Organic VS. Paid
Social Media platforms
History of Marketing
Always Inspired
How to manage
my page ??

Tools to Help
ALL SEPARATED
DESIGN
ELEMENTS:
CUSTOMIZE THE LAYOUT AND ADD YOUR OWN CONTENT
500+ SYMBOLS
AVAILABLE FROM
THE PREZI
"INSERT" MENU
Get this Prezi Template from:
http://prezibase.com
From beignner
to
Professional
Product centeric
Marketing 1.0
Consumer centeric
Marketing 2.0
Human centeric
Marketing 3.0
Inbound
Marketing
Seth Godin
Inbound marketing
methodology
Social Media
in
the marketing mix
Promotional mix
Social Media arround the world
48
Million Internet users
28
Million Social media active users
23
Million active mobile users
42%
of Mobile connections broadband (3G/4G)
Social Media
in
Egypt
What
is
S
ocial
M
edia ??
Facebook
Twitter
Instagram
Linkedin
Youtube
Pinterest
Social Media Trend 2015
Content Marketing
Infleuncers Marketing
Social Media Trend 2016
How to manage my page ?
1- Create page:
2- Page layout:
Recognizable profile picture
It was
Now
Engaging Cover photo:
Fill out the "About" section:
Add Call-to-action button
Content Strategy
1- Types of Content:
1- Text:
2- Photos
3- Links/Website
4- Videos
2- Categories of Content:
Everyday Content
Live event
Campaign
(Do's) to Succeed in Social Media
1- Frequency of posts
2- Ideal Time
of Posts
3- Pin
Important
4- Schedule
posts
5- Add effective Call-to-Action
(Don'ts) on Social Media
1- Spelling &
Grammer mistakes
2- Ignore your audience
3- Don't confuse fans
with multiple accounts
4-Entertain & Inform
don't only sell
5- Don't be
too needy
6- #Don't #abuse #hashtags
Content Marketing
Measurement Metrics
Metrics Framework
Community management
1- Messages:
Resource: Social Bakers
1- Consumption
3- Leads
2- Engagement
4- Sales
What is
Engagement
??
Reaction + Comments + Shares
Engagement
rate
Total/ Reactions+Comments+Share
=
Post reach/total fans
Response Rate & Response time
Set your response time
Set messages automation
Use data for better customer service
Community Management
Case 01
Case 02
Branding on Social Media
How to build a strong
brand on Social Media ?
Strong Brand
1- Choose the right
platforms & Claim your name
2- Platforms consistency
How ???
A- Specific Color Palette
B- Consistant Fonts
C- Insert fixed elements
D- Create templates:
3- Develop your voice
4- Topics
consistency
5- Post reguraly
6- Don't waste your Bio
How to read and "analyze"
my
page insights ??
Overview
Page likes
Reach
My fans
Posts performance
Essential elements for Social Media Planning
reach
The decline of Organic
reach since 2013
Tricks to drive engagement organically !
1- Use non-peak times
2- Share what's behind the scenes
3- Ask questions
4- Interact with Infleuncers
5- Keep it short and simple
6- Keep your platform updated
with content trends
News jacking
Videos
360 degree Videos
Live Videos
How ??
GIFs
360 degree photos
Case studies for paid reach ROI (Returun on investment)
Case 01
graphic interchange format
Case 02
Case 03
Ads creation steps
Find the mistake
1
- Set objective
2
- Choose target Audience
3- Choose placements
4- Schedule & Budget
5- Choose page & Post
Big Data
Competitive
analysis
E-book, articles & updates
Online Tools
Graphic
Design
Google Forms
Global Knowledge
Industry
Knowledge
Company
Knowledge
Product
Knowledge
Marketing
Knowledge
Creativity
The
5
knowledge &
1
Skill for every marketer
Right column
Desktop news feed
Mobile newsfeed
Following up with your campaign
The brand identity
Logo
Slogan
Color
2- Comments
in 12 hours
Examples of Inflencers
Perfect Copywriting
1- Be positive in your tone
- Focus on Solution
- Include "Happy" words
- Make it easy to read
2- Be personal
Use "You" and "Your" in an effective way.
3- Be direct
- Tell customers directly what
to do.
- If you don't need a sentence or
a word, drop it.
- If you make it more clear, Say it.
4- Be assertive in your CTAs
- Start with Verbs (Shop, buy, download ... etc.)
- Include numbers (50% discount - Save 500 L.E)
- Length 90-150 characters
5- Be exciting
- Use powerful verbs
- Use short sentences, it gives energy
- Keep speaking to the customer, be "you-focused"
6- Make customer feel good
- Be in thier side
- Lead with information they
already know
- Draw attention to what they
want to achieve
7- Use product data to support
not to lead
Don't make it the only way
of persuasion
8- Insist on Action
- Content have to be action-based
- Emphasize the now
- Add "So that" after informational sentence to show benefit
- Use action verbs (create, lead, drive)
What is
Call-to-action (CTA)
??
The action you want people to take could be anything:
download an ebook, sign up for a webinar, get a coupon, attend an event
, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
What is a
Lead ?
A lead is a person who has indicated interest in your company's product or service in some way, shape, or form.
Qualificaions of good
Community manager:
1- Can easily connect with people
and ask questions.
2- Interact offline with brand fans
3- Flexibility and empathy for strangers
4- Clear communicator, written and verbal
5- Knows well about product/service
*Statistics show that online customer service leads to higher revenue and customer satisfaction
HOW ??
1- Respond to everything (Complaints, Compliments and questions)
2- Respond quickly as possible but take a little time to search the best answer
3- Track the most times customers need help and be sure you're available
How to manage
your account ?
Why Instagram ??
- It humanizes your brand, where you can show its human side.
How
??
1- Show off the company's internal culture and events
2- Showcase your customers and your products.
3- Lead generation strategies
Introducing "
Instagram for Business
"
Was
Now
How to transform to
business account
?
1
2
3
4
5
6
The
Anatomy
of
Instagram account
you've to be "
Admin
"
1- Your business
username
2- Your business name
3- Add links to your bio
Instagram
Favorite types
of post
Customer-centric
Product-centric
Employee-centric
Video
Events
Contest
Motivation
How to use #
Hashtags
effectively
Hashtags is a way to grow your instagram followers.
- Use your brand name as hashtag
- Use relevant and popular hashtags
* Find them through (Hashtagify.me - tagsforlike.com)
Top Instagram
changes
in
2016
1- Instagram stories & Live videos
2- Video
3- Algorithm Shift
Before 2016, Content displayed in
"
chronological
" order but now it shows what
you're engaging with.
4- Insights
1
2
3
Facebook
Advertising
Facebook Adverts creation
tools
1- "Boost your post" button
Limitations:
- Can't set objective
- Can't control placement
- Minimal targeting
* Only for quick ads
2- "Creat Ad" tool
Pros:
- Set objective
- Full scheduling,
placements
- Full Targeting
Cons:
- Ad creation slower
3- Power Editor
Examples
1
2
3
Boost post
Page Likes
Link
Clicks
Event
Website
Conversions
1- Interest
2- Your Fans
3- Lookalike Audience: to duplicate fans
4- Custom Audience
Create pixel
What is custom audience?
People already engaged with you (email, phone number, FB IDs, Website visitors or App users)
Retargeting/Remarketing: Technology that follow your website visitors to re-engage with them, because a lot of them may leave and didn't purchase
Instagram Feed
Targeting
Methods
Very broad,
but to build
fan base
More focused
Similar to your target,
still not your customers
The best target
Billing and Payment
Instagram
Advertising
Start advertising from the App
Examples
Keywords & Search
PNG/transparent
Icon
Vector
Flat
Design
High Resolution/HD
Top
view
Search
SnapChat
How to choose the best platform?
1- Where is your audience?
2- What is your industry?
3- What type of content you share?
4- What platforms bring traffic?
Video Marketing & Social Selling
Social Media Trends 2017
Examples
Tips for comments management
1- Comments is a source of feedback and suggestions, don't ignore it.
2- If you didn't engage with fans, they
WON'T.
3- Be careful of some topics.
4- The power of the first comment, directs the whole thread.
5- Hashtags influence fans behavior.
6- Questions guide people

* Be aware of designs dimensions
* Do you know that people stay on desktop content 2.5 secs and Mobile content 1.7 secs
Copywriting is: Writing for the purpose of Marketing or advertising.
What is a 'Brand' ?

A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.
How Facebook News feed Works?
News Feed is the place to connect people with content matters more to them, it's very
user centric
to spend more time on Facebook
Your interests
1- Who posted it
2- Type of Content
3- Interactions
with post
4- When
it posted
Relevency Score
Score
1.7
Score
0.8
Score
2.5
Score
1.6
Score
0.9
Effective NewsJacking:
1- Choose the right story
2- Be timely
Digital Marketing Components
What is "
Marketing
" ?
The activity and process for creating, delivering, communicating and exchanging offerings that have value for customers, clients, partners and society at large.
Full transcript