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Victoria Place Assisted Living - Online - Feb. 2018

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Manitoba/Ontario Prezi

on 7 February 2018

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Transcript of Victoria Place Assisted Living - Online - Feb. 2018

Provide convenient opportunity for visitors to go to your website for more information.
Objective
Build and maintain Top-of-Mind Awareness for Victoria Place.
Provide consistent, continuous 24/7 visual exposure of your brand.
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
What we can do for you
ONLINE
Launch 1st Online Portal 2003
Today: 20 community web portals across 4 provinces.
Half of the prairie population lives in rural communities.
We provide a hyper-local focus to rural and small markets.
ONLINE
Monthly News Stories
242
1,400,000
Monthly Page Views
If each page view was only 15 seconds long,
this is
5,833 hours of attention
every month from our audience.
100,569
Monthly Unique Users
Fill it over 3 times!
REALLY BIG NUMBERS
Over 96% of users return daily!
We are the #1 source of online local news for Portage la Prairie and Area!
Advantages of Online Marketing
PortageOnline is there with news, sports, and weather On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call-to-action directing them where you want them to go.
Engagement
Our content-integrated advertisements are visible 24 hours/day, 7 days/week,
365 days of the year.
Frequency
Radio and Online combine to outperform other media by
Consistency
150%
Reinforce the message you are sending through media with a visual presence.
Recent research shows 3 out of 4 Canadians own a smartphone.

We spend almost 3 hours/day on our smartphones.
Add in Mobile Browsing...
Over 2,700 downloads since May 2017 Launch!
Online Marketing Plan
BigBox #2
Home Page
(Max. 8 rotations)
PortageOnline Business Directory
Premium Business Listing
Bison Boutique
Be Known Before You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
residents

With and ,
YOU will be...

VICTORIA PLACE
Assisted Living
To fill all available suits and build up your waiting list.
VICTORIA PLACE
Assisted Living
Advertising Can Differentiate You
Advertising is Cost Effective
Perception is Reality
VICTORIA PLACE
Assisted Living
VICTORIA PLACE
Assisted Living
Full transcript