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Social media

Making the most of Social Media in Community Practice

Nic Gratton

on 13 April 2015

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Transcript of Social media

The plan...
Making the most of Social Media
Place your own picture
behind this frame!
Double click to crop it if necessary
San Francisco
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
(cc) photo by Metro Centric on Flickr
Identify the benefits and challenges of using social media to support your community practice
Discuss some of the current themes in social media and the impact of these on our work
Share group knowledge on some key tools
What are the Challenges?
Egan Wheel
Current trends...
What are the benefits of these for public services and community practitioners in particular?
photo frame
15th April 2015
What social media do you use?
How do you access it?
In 140 characters or less define social media...
websites and online tools which allow people to interact with each other –
by sharing information,
opinions, knowledge and interests
Brighton and Hove City Council
So... why should we use social media to help support our work?
85% of the UK is now online
64% have their own profile on a social network site
29.4 million people have visited at least one social networking site... in the UK
Information overload!
Can create inequality
Digital divide
Face to face
How can social media support a community practitioner to deliver on...
The social media revolution...
Hyper local sites
Checking in

Build relationships with customers
Can break down insecurities
Brand recognition
Sharing information
Can help to position yourselves as the experts/leaders
Instant feedback
Relatively cheap
Getting the message out

Sharing skills and knowledge
What will you take away from today to help you to develop your work?
Five ways to Wellbeing
Consider some ethical issues in relation to using social media for your work
What are the ethical considerations we need make when using social media in our work?
The miracle question....
If you were to wake up tomorrow morning and everything was working perfectly in relation to your community practice, what would that look like?
How could social media support you in reaching this vision?
What I know about social media....
I can write what I know on a postage stamp...
Move over Bill Gates...
What is the value of social media?
Turn to the person further up the scale to you...
Name one thing that is valuable about social media

Now say what you think needs to happen for you to move up the scale...

Are we more or less connected with our communities than we were 30 years ago?
So what are the benefits?
Lots of people use it....
Have a look at this video in your own time....
So what is it good for...?
Signal v's noise!
Safe use
Digital divide
Real Participation (not just passive recipients)
Cyberbullying and safety
Contact outside of work -
Where do the boundaries lie?
Copyright issues
Freedom of Speech?
Check out this link for top tips for online safety
Watch your back
Use a nickname
Mothers maiden name
Check your settings
Guard personal information
Photos and videos
Check what is needed and why
Use direct message where you can
Delete old accounts
Get anti-virus software
Be active
Take notice
Keep Learning
Imagine you are a group of 5 community workers commissioned by the PCT to engage with three specific groups

Teenage parents
Asian women
Czech local residents
How could you use social media to help you do this?
What else might you need to think about?
Using each of the six 'landscape' areas:
Ethical considerations
What do we mean by ethical considerations?
9 to 5?
Professional indemnity
your name
your area of work and
one word you would use to describe how you feel about social media
Our online lives...
Before we start...
Websites and applications that enable users to create and share content or to participate in social networking

Oxford Dictionary
Poore (2013)
Using Social Media in the Classroom: A best practice guide
London: Sage
Other links and resources:
Peaces Geldof isn't 'real' news: Social media would disagree: http://www.theguardian.com/culture/2014/apr/13/peaches-geldof-real-news-social-media-bbc

The truth about Twitter, Facebook and the uprisings in the Arab world: http://www.theguardian.com/world/2011/feb/25/twitter-facebook-uprisings-arab-libya

How to use Twitter: http://www.digitaltrends.com/social-media/how-to-use-twitter/#!DZEyC

How to start a blog: http://www.digitaltrends.com/web/how-to-start-a-blog/#!DZFKB

Stoke, Stone and Stafford Social Media Surgeries: http://ssssms.wordpress.com/

Beginners guide to social media: http://moz.com/beginners-guide-to-social-media

A few big no-nos!
Don't spam to people's accounts

Don't be rude... ever!
Don't embarrass yourselves!
Don't fake it
Don't jump on the bandwagon
Think before you Tweet
"It's sleepy time so we're off to hit the hay. See you at 8am for more #TescoTweets."
Think before you #
What are the challenges?

Don't get your business and personal accounts mixed up
Make sure you know how has the password (and make sure other people can't guess it)
Think before you retweet
There are some things you just don't joke about....
Nic Gratton
Full transcript