Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
AAD 630, Unit 3: The Marketing Mix
Transcript of AAD 630, Unit 3: The Marketing Mix
1. Creating the Demand
2. Marketing Mix Process: The Original 4Ps
3. Mix Variation: The Revised 7Ps
4. The Future: The New 4Cs
VIEW: Marketing Mix
Does the customer need it or want it?
What special features of the product exist?
Are competitors offering something similar?
READ: Will Podcasting Pay the Rent?
READ: The 8 Ps of Service Marketing
READ: Monday Marketing: The Target Consumer
"creating the demand"
READ: Creating the Right Marketing Mix - Whiteboard Friday
"The Concept of the Marketing Mix"
via E. Jerome Colliton and James McCarthy
the costs of ownership