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Grist

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by

A Chase

on 11 February 2014

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Transcript of Grist

References
Grist 2013. Web. 8 Feb. 2014. <http://grist.org/>.

Levinson, Paul. New New Media. 2nd ed. N.p.: Pearson Education Inc., 2013. 81-112.
Print.

Smith, Jacquelyn. "14 Ways To Make Your Blog Get Real Attention." Forbes 6 Aug.
2013. Web. 8 Feb. 2014. <http://www.forbes.com/sites
jacquelynsmith/2013/08/06/14-ways-to-make-your-blog-get-real-attention/>.
Success for Grist
"14 Ways To Make Your Blog Get Real Attention"
- Jacquelyn Smith,
Forbes
Suggestions for Grist
"Comments as Correctors" (Levinson)


Be part of the conversation (Smith)
More Success
About Grist
Taglines:

Gloom and doom with a sense of humor.®
A Beacon in the smog


More on Grist
Audience:
Forward-thinking people, environmentally-conscience

Writing style:
bold
conversational
witty
informative
clever
entertaining

http://grist.org/
Alyssa Chase
Journalism 61-340
11 February 2014

What makes a good blog?
Mission is "to inform, entertain, provoke, and encourage its readers to think creatively about environmental problems and solutions."
Chip Giller,
founder and president of Grist
“Mainstream media quote us. Policymakers sit up and take notice.
Even our parents take our calls now
.” (Grist website)
Write with personality
Post regularly
"Blogging certainly cannot solve economic crises or make peace in the world. But it beats the alternative of saying nothing." (Levinson)
"Climate change has turned southern England into a soggy teabag"
Leverage social media
“The easier you make it for people to share your content with their network, the more likely they are to do so,” Shah said.
Respond, comment and be active
Social media engagement
Full transcript