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Transcript of Boeing, Inc.
workforce Political Industry assistance
EASA Economic Gross domestic product
Global per capita disposable income
going UP Technological Innovation
sustainable fuels Resources World price of steel
World price of crude oil
going UP Market Analysis Demand Trend Commercial Passenger Aircrafts
Private Jets Product
Cycle Design Supply
Life Recycle Customer Analysis Global Airlines
Individuals Boeing company was founded by William E. Boeing in 1916
Boeing merger with McDonnell Douglas Corporation in 1997
Boeing relocated its headquarter offices in 2001 Seattle Chicago Exports: 54.7%
US Government: 14%
Commercial and private markets: 12.7% Company Analysis Mission Statement:
People working together as a global enterprise for aerospace leadership.
Product Line: Financial Analysis Entered the commercial services industry on Oct 26, 2011
Fuel-efficient and 1st major airliner using composites
Consumes 20% less fuel than competitors
Can this airplane actually boost Boeing’s expectations?
2) Production delays
3) Consistent design changes to ensure strength of aircraft Dreamliner Future Goals Company Analysis Producing fuel efficient planes
Improving runway safety while doing enhancements
Increasing productivity to satisfy demand
Maximizing yield of R&D investments Strength & Weaknesses Aeronautics
Manufacturing Background Markets Critical Success Factors Efficient Inventory and Cost Management
Economies of Scale
Economies of Scope Access to Funding
Government Funding Strong Supplier Relations
Prompt delivery to market Reduce Environmental Hazards Technological Innovation
Access to Technology Five Forces Barriers to entry = high
Economies of scope = high
Capital requirements = high
Strict government policy Rivalry Threat of Substitutes Bargaining Power of Buyers Bargaining Power of Supplier Threat of Entry Low Boeing(25.7%) vs Airbus(29.5%)
Discount High Low No close substitutes only few alternatives, such as cars, trains, and ships Options available
Switching brand issues Low Lots of companies with the same technological capabilities Competitor Analysis Background Subsidiary of EADS
France, Germany, Britain 1967
A300 To meet the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market, complemented by the highest standard of product support Mission Statement Product Line Low Boeing's Recommendations Adding autopilot functions
Production automation Special seats for elderly people Extending market share to emerging markets Focus on design of fuel-efficient airplanes Supply chain management division (more control & oversight) Vertical integration Current Strategy Market Assumptions Core Competencies economies of scope, outsourcing, and forward looking attitude Competitive Advantages innovative and economical products, and emphasis on improved travel experience Strong Buyer Relations
Production meets Demand Current Strategy Integration
Sourcing and Efficiency
A350 XWB and A320 neo Competitive Advantages Multiple manufacturing locations
Cockpit similarities Hub and Spoke Routing
Wing and engine Future Goals
Smarter Skies Campaign - 5 ideas
Orders and Revenues