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Social medias for UN communication group Sénégal - Nov 2012
Transcript of Social medias for UN communication group Sénégal - Nov 2012
You post tweets
You tweet information
Never twit or twat J I’ll c u l8ter
B4 2 if u r lucky Grow your community Find & Engage Quality Followers Golden Rules Twitter Lexicon "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." Why Twitter? 200 Million Twitter Accounts One billion tweets per week 177 million tweets sent on March 11, 2011. # 572,000 new accounts created on March 12, 2011 “We aspire for UNDP to be a world class
knowledge-based organization.” What is Twitter? easy accessible - no account needed to read tweets
& global reach Show the human side of UN Engage in Dialogue Raise Awareness Build Trust Listen A microblogging service that allows users to post (“tweet”) content limited to 140 characters in length Imagine being able to send a text message to 30,000 people. Imagine your words being passed on by 5ppl. Then 20. Then 100 Imagine being able to see what most people are talking about right now Give credit – find out if person/organization you are referencing has a Twitter account
Provide context - reference link, hashtags, where you are, no blind links
Make it interesting - quality over quantity, not just self promotion - it's a conversation. Use photos & videos
Use URL shortener (e.g. bit.ly) to save space & track clicks
Don’t link to corporate news clippings, pdfs, articles requiring subscription but to easy accessible online content Twetiquette Bear in mind: You are UN’s human face on the social web
Be objective and impartial
Reflect the views and opinions of your UN agency
Refrain from singling out a member state
Be careful when retweeting & linking to external sites - could be viewed as endorsement
Include name of agency, fund, programme, senior official mentioned
Be careful with negative comments
More than 1 Twitter account? Check which one you're posting on
Triple check your updates - you can delete your tweets from your own timeline but not from someone else's (Retweets!) Tweeting from Events Note taking for yourself
Key takeaways for non-participants
Join the conversation
Make new contacts and gain followers
Thought leadership Follow the right people
Thoughtful responses to thought leaders
Interesting news from UNDP Go for quality followers, not quantity
wefollow.com (most popular Twitter accounts by topic)
muckrack.com (Journalists) Tweetdeck
--> schedule your tweets for all timezones Platforms for Twitter TwitterCounter Free Monitoring Tools TweetReach Klout.com Twittergrader Hashtracking.com A word to the wise Challenge Good vs. Bad Tweets @marclepage Helen Clark, UNDP Administrator just a selection, there are many more... Source: blog.twitter.com/ Tools: Twitpic, Twitvid, etc... Use common sense - if you are not sure if this tweet is ok, don’t post it! Transparent about it = sympathy from their followers, news coverage & a spike in donations
Dogfish Head Brewery turned the tweet into a CSR call to action Code of Conduct for Int'l Civil Servants Twitter Faux Pas Following - connecting with other people
Followers - people on Twitter following you - can see your updates
@ - before a user name to send messages to individuals - also use for replies
RT - Retweet - passes on messages to the Twitterverse. Tweet will show in your timeline.
# - adding context to your tweets, promotes your topic.
D - direct message, private between 2 users following each other. 3 options: Mobile Tweeting Text message to 40404 starting with D @UNAIDS (if you have set up Mobile Tweeting & are located in the US) Search & create lists
http://listorious.com/tags Search.twitter.com – trending topics
Spot spammers Blogs Facebook Linkedin Teamworks Questions?
@marclepage “Social media platforms promote United Nations messages… and behind-the-scenes, engaging, real-time content. Use of these interactive platforms broadens the reach of the messages of the United Nations and contributes to the overall transparency and accountability of the Organization.”
UN Secretary-General Ban Ki-moon, January 2012