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Hong Kong Disneyland

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Vivi Wrck

on 22 February 2013

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Transcript of Hong Kong Disneyland

Hong Kong Disneyland Hong Kong Disneyland Possible solutions Losing magic in the middle kingdom 1) Disney's philosophy

2) Expanding overseas ( Japan, France )
-> Why Hong Kong ?

3) Main problems

Summary Disney tried to incorporate elements of the Chinese culture (fungshue, green hat, the lucky number 8)

The American management style: failure in overcoming their self reference criterion

"They started off doing business the American way, so they have encountered problems".
-Victor Yu, general manager, China CYTS Outbound Travel Service in Beijing Cultural forces in the development of the park 1) Environmental and construction problems

2) Wrong targets and pricing problems

3) Awful labor conditions
Reasons for the failure: mistakes in management
1) Attract a richer population by increasing prices

2) Attract local famous artists for concerts and shows

3) Treat employees better ( ex: bonuses)

4) Make the park bigger Local people and the Local culture

Mistreated tour operators
No respect for inspection agents
Bad press
Remedial actions Lowering prices... Create new attractions... ...But it leads to
Over-crowding Invited popstars... ... that were very disappointed in Disney ...which were not competitive compared to Ocean Park's Thank you for your attention !
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