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Introduction to Tourism Planning and Development

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Margarita Cabrera

on 14 July 2014

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Transcript of Introduction to Tourism Planning and Development

Tourism Planning and Development

design by Dóri Sirály for Prezi
Mathieson and Wall (1982) created a good working definition of tourism as

"the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs."
According to Macintosh and Goeldner (1986)

"Tourism is the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments and host communities in the process of attracting and hosting these tourists and other visitors."
Key learnings:

Concepts about Tourism Planning
Definition of Tourism Planning
Reasons/Goals for Tourism Planning
Levels of Tourism Planning
To have an in-depth understanding of key concepts related to tourism planning and development

To emphasize the importance of tourism planning in a destination

To understand the framework and process flow of designing a tourism plan
The process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goals.

It is a multidimensional activity and seeks to be integrated. It embraces social, economic, political, and technological factors. It is concerned with the past, present and the future.
Spanoudis (1982) proposes that:

Tourism planning must always proceed within the framework of an overall plan for the development of an area’s total resources; and local conditions and demands must be satisfied before any other considerations are met.

Tourism Planning
Tourism development has both negative and positive impacts -
Better business and improved economy

Tourism is a very competitive industry and more complicated than previously thought to be -
Enhanced customer service

Tourism has damaged many natural and cultural resources. -
Sustainable resource use. It should encourage energy conservation and recycling of waste

Tourism affects everyone in a community, and all people involved in tourism should participate in the tourism planning process -
Community integration
Reasons/Goals of Tourism Planning
Economic development planning
Physical land use planning
Infrastructure planning
Social facility planning
Park and conservation planning
Corporate planning
Urban and regional planning
Major Types of Planning
Tourism Planning Terms and References
4. Strategy – refers to the means of accomplishing the policy and planned recommendations or the development of action.

5.Conservation –refers to the planned management of specific sites and places, natural and cultural resources in general, and not necessarily categorical preservation, which used to mean no change of the site, place, or resource,and sometimes includes restoration to its original condition.
Levels of Tourism Planning
International Level

1. International transportation services
2. The flow and tour programming of tourists among different countries
3. Complementary development of major attraction features and facilities in nearby countries,
4. Multi-country marketing strategies and promotion programs.
National Level

1. Tourism Policy and Physical Structure
2. Accommodation and other facilities and services required
3. Major routes in the country and regional connections 4. Tourism organizational structures, legislation and investment policies
5. Tourism marketing strategies and promotion programs
6. Socio-cultural, environmental, and economic considerations and impact analyses;
7. National level implementation techniques, including staging of development and short-term development strategy and project planning
Levels of Tourism Planning
Regional Level Elements
Regional Policy
Access and internal transport network
Type of location and tourism attraction
Location of tourism development
Tourist accommodation and other tourist facilities
Regional level education
Marketing strategies
Organizational structures, legislation, regulations, and investment policies; and implementation techniques including staging of development, project programming, and regional zoning regulations
Levels of Tourism Planning
Sub-regional Level

Components of the plan depends on the situation of the sub-region, but typically would include:

tourist attraction features,
general location of accommodation and other tourist facilities and services,
access to the sub-region, its internal transportation network and other
infrastructure considerations,
and relevant institutional factors.
Levels of Tourism Planning

1. Objective – what is to be expected, to be achieved in planning for tourism development

2. Policy – the approach applied to guide and determine decision-making; expressed in term of a set of statements and relates directly to the development objectives;

3. Plan – refers to an orderly arrangement of parts of an overall system that reflects the policy;consists of maps, other graphic representations,and explanatory text including statements on recommendations;
Tourism Planning Terms and References
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