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Rolex

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by

Oleg Kochetygov

on 22 January 2014

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Transcript of Rolex

H.Q.
H.P.
L.P.
L.Q.
Rolex
Omega
Cartier
Seiko
Watch Maker
Rolex was founded by Hans Wilsdorf in 1905. At the time when the pocket watch was the order of the day. He began to dream of a wrist watch.
Purchase environment.
Purchase environment.
•Can be online but usually it is in
rolex
retail stores
•Attractive stores with a unique expensive atmosphere.
•Well protected in terms of security
•Unlike most brands
rolex
watches are displayed in full transparent glass that is shutter and bulletproof
The Arts.
What is new!
The oyster case is one of
ROLEX
new features and its known for world beating performance in and out of water.
What this case does is making sure your
ROlEX
wont fail you one it gets wet.
The Celilini collection - this special collection bears the masters name on the time piece.
Market size.
How Consumers View this Category.
Family and Reference groups.
Decision making steps
1)Does it fit my status Caliber?
2)Is it luxurious enough for me?
3)How artistic is the time piece?
4)Does it suit to be part of my collection?
5)What
ROLEX
model is it?
The Brand.
Gender:
Unisex ( Mainly male ).
Income level:
100,000.$ monthly.
Geographic:
Developed countries and malls.
Buyer motivation:
luxury, statues, self esteem, art, and collection.
Packaging
Target Market Profile.
Compertitors
Businessman
Sportsman
Individuals who appreciate art
More concerned with self esteem
Usually successful people in society
Celebrities
Customer profile.
Advertising
Full transcript