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Transcript of Rolex
Rolex was founded by Hans Wilsdorf in 1905. At the time when the pocket watch was the order of the day. He began to dream of a wrist watch.
•Can be online but usually it is in
•Attractive stores with a unique expensive atmosphere.
•Well protected in terms of security
•Unlike most brands
watches are displayed in full transparent glass that is shutter and bulletproof
What is new!
The oyster case is one of
new features and its known for world beating performance in and out of water.
What this case does is making sure your
wont fail you one it gets wet.
The Celilini collection - this special collection bears the masters name on the time piece.
How Consumers View this Category.
Family and Reference groups.
Decision making steps
1)Does it fit my status Caliber?
2)Is it luxurious enough for me?
3)How artistic is the time piece?
4)Does it suit to be part of my collection?
model is it?
Unisex ( Mainly male ).
Developed countries and malls.
luxury, statues, self esteem, art, and collection.
Target Market Profile.
Individuals who appreciate art
More concerned with self esteem
Usually successful people in society