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Luxury Listing Presentation

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by

Kelly Henderson

on 17 August 2016

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Transcript of Luxury Listing Presentation

3 Main Goals
Marketing
Our Next Steps
1. Review motivation on selling the house
How do luxury buyers find their homes?
Questions on Marketing?
2. Review marketing plan
3. View the home
What are the 3 most important traits
in the agent you choose today?
The National Association of Realtors says-
Agents 35%
Found their first home online 37%
Yard Signs 15%
Open House 7%
Agents - 35%
Electronic Flyers
Paper Flyers
Tours
Realtor and Office Meetings
Facebook
Pre-List Marketing Campaign
Online - 37%
National Portals
Search Engines
Social Media
Marketing
Text rider for lead capture
Full color flyers
Mailing campaigns
Personalized
Website
Viewing the House
Neighborhood Invitation
Broker Open House
Print (is dead)
Days on Market
Team Advantages
Second appointment for pricing
Absorption Based Pricing Index including features and upgrades
View property
Just Listed Open House
Mark Love
Full Listing vs For Sale By Owner?
MONEY: NAR 2013- 20% LESS
Momentum portfolio:
Engaging sellers
Current Clients
Upcoming Clients
Pre-List Marketing Campaign
Local and International agents:
Buyers Agents and Full Representation
Marketing - Cost and Time
Seasonal Shift
Appraisal Negotiation
US
THEM
67
127
Yearly Transactions
6
60+
List Price to Sales Price
96%
99%
Staging and Decor
Geographic Advantage
Luxury Home Tour
Monitored Showings
Average for sale by owner - $184,000
Specialty Websites
Ariel Photography
Various signage
Associate Broker
Top 1% of agents
Featured on AZ Luxury Tour
National Association of Realtors 30 Under 30
Full transcript