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Social Media Marketing

Louis Jones

on 27 April 2010

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Transcript of LouJonesMBA861Final

What is a Social Network? What are some Examples of
Social Networks? "Social Media Marketing" differs from "Traditional Media Marketing" A social network is an online community of users who communicate and share interests, ideas, and activities, in a group environment. The basic technologies at the core of Social Networks are:
Oline communities
Online Colloboration
What are the basic technologies that enable social networking?
YouTube Facebook Twitter Linkedin Flickr Wikipedia http://twitter.com/
Final Exam by Lou Jones Facebook The traditional means of marketing a firm is being replaced by "Social Media Marketing". Social Networks enable companies to connect with customers online, replacing many of the traditional marketing methods.
Traditional marketing communication methods inlude:
Direct Customer Sales calls
Hard Copy Advertising thru traditional news media outlets
Marketing using brick and mortor outlets
Advertising thru local business contacts
Firms are no longer relying on traditional brick and mortar advertising methods. Firms are beginning to switch to Social Media Networks to promote their brands, products and culture. http://www.nytimes.com/2009/10/27/business/media/27audit.html http://mashable.com/2009/01/29/stats-old-media-decline/ Newspaper circulation is on the decline

Social Networks are now used by 26% of internet users Examples of new Social Networks gaining popularity include: FourSqure - This website allows you to coonect to online local communities and neighborhoods in you city. http://foursquare.com/
Gowalla - Is an application that you can download to your cell phone. It allows you to direct connect to the Gowalla Social Network community through your cell phone and share places you go with your friends.

"http://www.youtube.com/v/4L9FzIAVAik&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" How would I go about creating a social networking strategy for my employer? SOCIAL NETWORK STRATEGY
Identify the primary stakeholders in the organization and present them with a prezi of the value add offered by "Social Media Marketing"
Require all of the first line managers to create a "Facebook" page
Set up the company web page with a link to all of the most useful Social Media Sites
Provide training to the first line managers in the use of the Social Media Sites
Rework the compay web page to allow external chat with outside services and suppliers
Enable all of the company cell phones with applications to encourage the use of Social Media Networking
Enable the use of intranet blogs and wiki's for communication of corporate correspondence, social functions (i.e. company parties and picnics) and internal political promotions and appointments
Require all managers to develop a LINKEDIN page
Enable RSS connections on the company intranet to Business News Updates
Enable RSS connections on te company intranet to your most important customers
Buy advertising space on the top three Social Media Sites to continuously promote brand awareness
Encourage brand switching by targeting your competitors demographic space with mass Social Media Exposure

Put the company message on YouTube
Create messaging blogs on the internet where customers can provide customer service feedback
Provide direct chat links to important suppliers
Create blogs with University Research Programs in order to keep up with cutting edge R&D trends and discoveries
THE END Dr. Thatcher,
Thank you for a rewarding academic experience. The best to you in your future endeavors.
Lou Jones
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