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Airplane 3D - 51458

Available at Prezzip.com. Blue sky 3D prezi template. Perfectly isolated clouds and a 3D sky background. Enough to blow your audience away.

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on 14 January 2016

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Transcript of Airplane 3D - 51458

This template and more inspiration at:
Come fly with me....
Get on Board
Step 1.
Step 2.
Step 3.
Highly regulated
Tight operating margins
Low brand loyalty
Little brand differentiation
Focus on cutting costs
The Airline Industry
Market disruption: Southwest Airlines
With personalization becoming the watchword of the times, Southwest has made “knowing our customers on a much deeper level and trying to appeal to their preferences” a critical part of its strategy, says Anne Murray, the airline’s senior director of marketing communications. (Forbes)
Located at our Headquarters in Dallas, the Listening Center is the first of its kind in the domestic airline industry. It serves as our nerve center, integrating traditional media, social media, and operational data to allow various functions to move quickly and efficiently from insights to action. ("Nuts About Southwest" blog)
Social media channels combined with proactive customer service initiatives have helped Southwest Airlines to engage with customers and build loyalty. (Assoc. of National Advertisers)
A 2% increase in customer retention has the same effect as decreasing costs by 10% (Emmet Murphy): loyalty is not just a fancy name, it is a matter of business.
What does this have to do with hospitals?
Highly regulated
Tight operating margins
Low brand loyalty
Little brand differentiation
Focus on cutting costs
Why others follow the status quo?

Hospitals struggle to fully engage because...
Patients don't follow their prescriptions, which makes patient care less effective
Patients don't give doctors enough information often due to misunderstand or adminstrative burden
Patients have unneccessary visits to doctors, which decreases hospital efficiency
Unhealthy diets and lack of exercise drive up costs
More importantly, these initiatives have not been top priorities for the hospital C-Suite. Why?
The Top 7 Priorities in the Hospital C-Suite (Beckers Hospital)
1. Improve efficiency through productivity & financial management
2. Joining & growing integrated provider networks
3. Align with other institutions along the continuum of care
4. Adopt evidence-based practices to improve quality and patient safety
5. Integrate information systems
6. Establish partnerships with payors
7. Strengthen finances to facilitate reinvestment and innovation
Simply cutting costs does not allow a business to thrive
The revenue impact from a 10% improvement in a company’s customer experience score can translate into more than $1 billion (Forrester): customer experience is what will help you stay top of mind and be the first choice in the purchase moment.
Bring your customers on a journey...
the right message
at the right time
at all phases of the customer relationship
What does Eskenazi Health currently have in place to drive new customers?
1. A website with clickable links
2. Social medial accounts on all major platforms (great opportunity for development)
3. Patient login (currently not yet launched)
4. Interactive tools only on the website

Turn the hospital patient experience upside down with a new approach with Salesforce Marketing Cloud!
Linda and her husband are looking to start a family. They visit your website built using industry-leading to content creation tools. She discovered the site while browsing on her phone.
Take a look at the new patient experience...
all stored, executed and delivered in the Cloud
The most popular forms of mobile marketing are mobile websites and mobile applications. (StrongMail, Mobile Marketing Survey 2013)
They found the website
by clicking on a social
media campaign.

Your company strategically created that campaign using data from Salesforce Active Audiences and advertised on all major social media via Social.com.
The average Internet user has 5 social accounts and uses 3 each month. (GlobalWebIndex)
Linda is pregnant!
Linda has researched multiple
hospitals but has favored yours
because of the continuously-updated
content on your website and timely emails delivered to her inbox. She always feels like
she's learning more about her pregnancy.
In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer)

Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)

Linda feels even
more relieved knowing that
your hospital sends her SMS
text messages (using Salesforce Mobile) reminding her of scheduled appointments
during her pregnancy.
Linda even receives
pertinent check-in info
each time she arrives at
your hospital sent
automatically via
Salesforce geofencing
Key Takeaways
Gartner Research predicted that by 2013, lead management campaigns integrating 4 or more digital channels would outperform single- or dual-channel campaigns by 300%.
70% of buying experiences are based on how the customer feels they are being treated (McKinsey): the experience is the key factor to differentiate yourself from competitors.
How will you become the next

of your industry?

(Dallas Business Journal)
Choose the most innovative
marketing partner
Brand Loyalty & The Customer Experience
Full transcript