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Transcript of General Motors
1919 - GM creates captive finance arm, GMAC.
1929 - GM buys 80 percent stake in European Adam Opel AG.
1937 - After a bitter strike, GM recognizes the United Auto Workers (UAW) as the bargaining representative for its hourly workers.
1971 - GM buys 34.2 percent of Isuzu Motors Ltd. GM raises stake to 49 percent in 1998 and later sells it.
1981 - GM and Toyota Motor Corp form a joint venture, known as NUMMI, to build cars in Fremont, California.
1986 - GM acquires British sports car maker Lotus. It sold Lotus in 1993.
1990 - GM buys a 50-percent stake in Sweden's Saab and purchases the remaining half a decade later.
1990 - GM launches Saturn. History 1998 - A 56-day strike at GM's Flint stamping operations shuts all of GM's North American assembly plants.
1999 - GM buys 20 percent of Subaru-maker Fuji Heavy Industries Ltd. GM later sells all of the stake.
1999 - GM spins off parts maker Delphi Corp. Delphi's U.S. operations enter Chapter 11 reorganization in 2005, where they remain.
2000 - GM decides to kill the Oldsmobile brand.
2000 - GM buys 20 pct of Italy's automaker Fiat for $2.4 bln in GM stock. The deal includes a "put" option that gives Fiat SpA the right to force GM to buy the remainder of the Italian automaker.
2002 - GM signs deal to buy most of Daewoo Motor Co.
2005 - GM pays $2 billion to Fiat to cancel "put" option under its deal and buy its way out of the alliance.
2007 - GM signs deal with the UAW, which includes shifting GM's retiree health care liabilities to an independent trust.
June 2008 - GM puts Hummer brand on review, ahead of a possible sale.
July 2008 - GM announces plans to cut costs by $10 billion and raise $5 billion through borrowing and asset sales. Sept 2008 - GM and Chrysler holds talks to combine companies. GM sets aside talks in November to focus on preserving cash.
Dec 2, 2008 - GM seeks U.S. government aid of up to $18 billion.
Dec 19, 2008 - GM and Chrysler granted $17.4 billion in government loans.
Nov 2008 - GM warns its liquidity will fall short of the minimum needed to run its business by the first half of 2009.
Jan 21, 2009 - Toyota Motor Corp surpasses GM as the world's largest automaker for the first time. Feb 5, 2009 - GM announces plan to slash its global salaried workforce by about 10,000, or 14 percent, and cut the pay of most remaining white collar U.S. workers.
Feb 17, 2009 - GM raises U.S. funding request to a total of $30 billion, announces plans to cut global workforce by 47,000 and close five U.S. plants by 2012.
Feb 26, 2009 - GM posts 2008 loss of $30.9 billion.
March 5, 2009 - GM's auditors raise "substantial doubt" about its ability to survive outside bankruptcy.
March 30, 2009 - GM Chief Executive Rick Wagoner ousted by U.S. government, replaced by Chief Operating Officer Fritz Henderson. Company given 60 days to develop new restructuring plan.
April 17, 2009 - GM says readying detailed plans for bankruptcy filing as it races to complete a business plan under federal oversight.
April 22, 2009 - GM says unlikely to make a $1 billion debt payment due June 1.
April 27, 2009 - GM offers final plan to reorganize outside bankruptcy by slashing bond debt, cutting over 21,000 more U.S. jobs and emerging as a nationalized automaker. GM warns it would file for bankruptcy if an offer to exchange bonds for company equity failed to cut $27 billion in debt by about 90 percent of bondholders. William C. Durant and Charles Stewart Mott Founders Founded in Flint, Michigan
Flint was the original base of operations for General Motors
Number of employees:
•GM employs 202,000 people over 157 countries. Union?
Yes, The united auto workers union Present Organizational Chart:
• Daniel Akerson – Chief Executive Officer & Chairman of the Board of Directors
• Daniel Ammann – Chief Financial Officer
• Stephen J. Girsky – GM Vice Chairman, Corporate Strategy, Business Development, Global Product Planning and Global Purchasing and Supply Chain
• Mark Reuss – President, GM North America
• Stephen J. Girsky – President, GM Europe; CEO, Adam Opel AG
• Timothy E. Lee – President, GM International Operations (Asia-Pacific, Latin America, Africa, and Middle East)
• Mary Barra – Senior Vice President of Global Product Development
• Michael Milliken – Senior Vice President and General Counsel
• Cynthia J. Brinkley – Vice President, Global Human Resources
• Selim Bingol – Vice President, Global Communications
• Edward T. Welburn – Vice President of Global Design for GM
"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." Mission Statement "People in Motion" Vision Statement "Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion." Our 202,000 employees work in 158 facilities touching six continents, they speak more than 50 languages and touch 23 time zones. From designing and engineering state-of-the-art plants and developing new vehicles and technologies to creating new marketing programs, our team members are valued for their unique contributions. General Motor Human Resources Exciting and challenging career paths are available though assignments in our Vehicle Manufacturing and Powertrain plants, as well as global functional organizations Design
Purchasing & Supply Chain
Research & Development / Strategic Planning, Sales/Service Marketing
Corporate Staffs & Centers of Expertise Group , we work together with our business partners utilizing skills and competencies such as: Strategic Agility, Building Relationships and Partnerships, and Change Management. While our focus is on people, we're continually aware of the role our operations play in fulfilling the GM corporate mission - To design, build and sell the world’s best vehicles.
General Motors is hiring thousands of IT pros as the automaker shifts away from outsourcing, and around 25% to 35% of those new jobs are likely to be filled with people coming right out of college, GM CIO Randy Mott told attendees at the InformationWeek 500 conference Monday in Dana Point, Calif.
General Motors is in the midst of a massive IT overhaul that includes having GM employees do 90% of its IT work, whereas in the past it has relied on IT outsourcers for about 90% of its work. That will require hiring thousands of GM IT workers over the next five years. Hiring
assistant general manager
restaurant general manager associate manager kitchen manager
director of sales
general sales manager
director of operations
restaurant general manager
$32,000 Average Salary of Jobs with Related Titles
In USD as of Sep 25, 2012 Today’s society judges people on the type of car you drive. Society does not like to admit to this but it is very true. Manufacturers know this happens and targets their markets by these thoughts. Anyone who drives a nice vehicle is thought to be wealthy. No one wants to be seen driving an unattractive piece of junk because of what other people will think of him or her. Consumers also just feel better when they are driving a nice or new car, it makes them feel better about themselves Socioculture Strengths
Diminishing Dealer Network
Inadequate Performance among Some Business Segments
Low Debt Ratings
Growth Potential in India and Increased Global Truck Market
Rising Demand for Hybrid Vehicles
The Continuing Global Recession
Weakness in Global Automobile Industry
Intense competition SWOT Return on Equity - 24.74%
Return on Assets - 6.48 %
Return on Invested Capital - 19.15% 2013 Chevrolet Malibu
2014 Chevrolet Impala
2012 Chevrolet Camaro ZL1
2014 Chevrolet “PS” Upcoming Product Finance Board: NYSE
IPO Nov 18,2010 $34.19
High Jan 7, 2011 $39.98
Low July 25, 2012 $18.80
Today ~$24.40 Investment Company of America 31,190,500 shares
JP Morgan U.S. Large Cap Core Plus Fund 6,123,646 shares
Price (T. Rowe) Value Fund 4,642,000 shares Mutual funds
Reestablish itself as America’s brand
Promote developments in sustainability and fuel economy
Enlighten American people about GM’s plan for change, even sharing some specific strategies such as the development of more hybrid models
Globally GM will still market longevity and fuel efficiency of their vehicles Marketing Model Strategy General Motors Company emerged from the bankruptcy of General Motors Corporation (old GM) in July 2009. GM has 12 brands and operates under five segments: GM North America, GM Europe, GM South America, GM International Operations, and GM Financial. The United States now has four brands instead of eight. The company remains the market leader in the U.S. with nearly 20% share in 2011. Out with the Old... General Motors
Period Ending Dec 31, 2011 Dec 31, 2010 Dec 31, 2009
Total Revenue 150,276,000 135,592,000 104,589,000
Cost of Revenue 131,229,000 119,038,000 113,380,000
Gross Profit 19,047,000 16,554,000 (8,791,000)
Period Ending Mar 30, 2012 Mar 30, 2011 Mar 30, 2010
Total Revenue 225,818,000 229,171,000 202,814,000
Cost of Revenue 199,144,000 200,474,000 178,551,000
Gross Profit 26,673,000 28,696,000 24,263,000
Period Ending Mar 30, 2012 Mar 30, 2011 Mar 30, 2010
Total Revenue 96,581,000 107,829,000 91,815,000
Cost of Revenue 71,932,000 78,389,000 68,651,000
Gross Profit 24,649,000 29,440,000 23,164,000
Period Ending Dec 30, 2011 Dec 30, 2010 Dec 30, 2009
Total Revenue 136,264,000 128,954,000 116,283,000
Cost of Revenue 113,345,000 104,451,000 98,866,000
Gross Profit 22,919,000 24,503,000 17,417,000
Comparing Competition POLITICAL- Free trade policies, universal healthcare plans, buy “American” clause, investment in airports and high speed trains, tax credits for buyers of plug-in cars,
Bill for new energy efficiency requirements, clean transportation fuel
ECONOMIC- Financial crisis, increasing unemployment, reduced disposable income, fuel prices
SOCIOCULTURAL- More demand for smaller fuel-efficient vehicles
TECHNOLOGICAL- Hybrid-Electric Vehicles, propulsion technology
ENVIRONMENTAL- End-of-Life Vehicles Directive, a cap-and-trade system for carbon emissions
LEGAL- Health and pension expenses due to employment laws, laws prohibiting sales of vehicles directly without a dealer
PESTEL Analysis Commercial benefits
Environmental benefits Build where you sell, buy where you build Local Distribution Channel Australia Market GM has a market in every state in the US. Domestic distribution channel North America Suppliers partnership for the environment
US environmental protection agency Target Markets? 11 different brands to accommodate every market
more sporty and attractive cars GM Global 4 segments of operation globally for GM
GM North America
GM International Operations
GM South America GM does Business with 157 countries worldwide
Top 5 countries GM sells to:
Canada Alfred Sloan takes charge of General Motors in 1916 1984 General Motors moves to Detroit Michigan
large urban city and busy location Board of Directors Daniel F. Akerson
Erroll Davis Jr.
E. Neville Isdell
Dr. Cynthia Telles
why? Works Cited
"General Motors Business Strategy." N.p., n.d. Web. 4 Oct. 2012. <http://myweb.wit.edu/nortonm/coursework/GM_Business_Plan.pdf>.
General Motors. N.p., n.d. Web. 4 Oct. 2012. <www.gm.com>.
"GM: Summary for General Motors Company Common S- Yahoo! Finance." Yahoo! Finance. N.p., n.d. Web. 04 Oct. 2012. <http://finance.yahoo.com/q?s=GM>.
Higgins, Tim. "GM Marketing Chief Resigns as CEO Rebuilds in Slump." Bloomberg. N.p., 30 July 2012. Web. 04 Oct. 2012. <http://www.bloomberg.com/news/2012-07-29/gm-marketing-chief-said-to-leave-as-ceo-revamps-managers.html>.
Kim, Soyoung. "TIMELINE: Key Dates in General Motors' History." N.p., n.d. Web. 4 Oct. 2012.
"View Filing Data." View Filing Data. N.p., n.d. Web. 04 Oct. 2012. <http://www.sec.gov/cgi-bin/viewer?action=view>.