Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Creativity Mind Map

No description
by

Lindsay Riklis

on 13 April 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Creativity Mind Map

Creativity Mind Map
Lindsay Riklis
Creativity
My brain has two sides,
the right side and the left side.
The right side has nothing left
and the left has nothing right.
- Unknown
Thoughts
Curiosity
Visual
Intuition
Risk Taking
Courage
Holistic Views
Random
Emotional
Imagination
Patterns
Visual Arts
Theater
Film
Television
Instrumental
Vocal
Brass
Strings
Woodwinds
Percussion
Soprano
Mezzo Soprano
Alto
Counter Tenor
Tenor
Baritone
Bass
Jazz
Contemporary
Ballet
Hip-hop
Ballroom
Tap
Painting
Oil
Watercolour
Acrylic
Drawing
Charcoal
Pastel
Ink
Crayon
Pencil
Sculpture
Processes
Planning
Producing
Problem Solving
Selection
People
Me
Dance
WLU Competitive
Dance Team

Dancer & Choreographer
Visual Arts
All That Dance
Competitive Team
Age 8-17
2011 Canadian National Dance Team
Placed 6th at World Championships in Germany
Drama
Middle School Integrated Arts Program: School Plays
High school Play
Camp Plays
Music
Experience with the
Trombone & Piano

Marketing
Experience
Formulating Change

2 Co-op Terms
Marketing Communications Associate
Implemented "Be Inspired Fridays" and other social media strategies still in place
Auvik Networks
1 Co-op Term
Marketing
Was part of starting the start-up's marketing initiatives

WLU Competitive
Dance Team

Promotion Executive
Execute creative tactics to fundraise and raise awareness about CDT
Talent
New
Design
Concepts
Engineering
Improvement
Ideas
Product
Price
Place
Promotion
Branding
Unique
Performance
Customization
Segmenting.
Targeting.
Positioning.
Advertising
Bing: Decoded Jay- Z
Skimming
Penetration
Psychological
Aspirations
Travel
Advertising
Entertainment
Management
Fun Facts
Vegetarian
I can recite all the US States in alphabetical order
Skills and Qualities
Creativity
Enthusiasm
Leadership
Organization
Written and Oral
Communication
Initiative
Positive Attitude

Conflict
Resolution
3 Favourite Creative
Marketing Initiatives
I find it fascinating how Decoded was brought
to life, and how Bing brought context to
each page. When I first watched the video, it
inspired me to want to create
campaigns like this.
Beyonce's Midnight Suprise
Album Release, Exclusively
On Itunes
80 million copies were sold in 3 hours
The fact that this extreme idea was achievable shows how successful
Queen B is and how much of a
following she has, as a result
of her brand image.
Raising the Roof:
Leo Burnett
I love how Leo Burnett uses creative marketing
to make a social impact on society. By
connecting individuals on a real level
he is making a difference.
Originality
Flexibility
Elaboration
Synthesis
Artistic Value
Everything is a remake in some capacity
Lots of physical energy, but are often quiet
and at rest
Smart &
Naive
Combine playfulness
and discipline
Alternate between fantasy
and imagination, and rooted
sense of reality
Extroverted &
Introverted
Humble and proud
Escape rigid gender
role stereotyping
Both rebellious
and conservative
Passionate yet objective
about their work
Their openness and sensitivity often exposes them to suffering, yet also a great deal of enjoyment
Creative
Reinforcement
Diverge
Converge
Repeat
Divergent Thinking
defer judgement
strive for quantity
seek wild and unusual
build on other ideas
Convergent Thinking
be affirmative
be deliberate
check the objectives
improve ideas
consider novelty
Abduction
forming an explanatory
hypothesis
Deduction
proves that something
must be
Induction
shows that something
is operative
1. Preparation
2. Incubation
3. Illumination
4. Verification

Thinking Hats
Basadur Creativity Process
Generating
Conceptualizing
Optimizing
Implementing
Problem to Action
Value Proposition
commit to transformation
shift resources from brand representation to brand utility
organize for design driven innovation
invest in customer insight
Brand
Ladder
Creative Brief
The What, Who,
Where and When
Objectives
product/service
problem/challenge
role of communication
what is the context?
what is the press release that describes the outcome?
target audience
Insights
brand idea
relevant cultural trend
insight how we can motivate them
current beliefs
desired beliefs
Heuristics
what could you do or make or build
to demonstrate your idea?
community/content creators we can leverage and how
igniting a conversation
what category conventions can we challenge?
Sales
The Challenger Sale
1. Sales people in 5 Buckets:
The Hard Worker
The Challenger
The Relationship Builder
The Lone Wolf
The Reactive Problem Solver
2. Re-evaluating What Works
injecting in validity
commercial teaching
3. Adapting a New Selling
Process Template
Mathematical Theory of
Communication
Experiential Gestalts
Ways of organizing experiences into structured wholes
The Magic System
highly organized and professional system of magical inducements and satisfactions, functionally very similar to magical systems in simpler societies, but rather strangely coexistent with a highly developed scientific technology
Story Wars
stories deliver a pattern of meaning for a society in need
build communities of purpose and give people an empowering sense of us
wars fought over stories have always been the most critical fights in shaping a society's future

Attaching Meaning to Brands
Johna Sacha Topology of Values

Wholeness
Perfection
Justice
Richness
Simplicity

Beauty
Truth
Uniqueness
Playfulness
Margaret Mark Typology
of Brand Archetypes

Creator
Caregiver
Ruler
Jester
Regular Guy/Gal
Lover

Hero
Outlaw
Magician
Innocent
Explorer
Sage
Gerald Zaltman Typology
of Deep Metaphor
Associations
Balance
Transformation
Journey

Container
Connection
Resource
Control
The Experience Economy and Metaphor

Condensation
: dream object stands for several associations and ideas
Displacement
: a dream object's emotional significance is separated from its real object or content and attached to an entirely different one that does not raise the censor's suspicions
Visualization
: a thought is translated to visual images
Symbolism:
a symbol replaces an action, person, or idea
Thinking Metaphorically
With metaphorical thinking, you shift your frame of reference and make a connection between the problem and something else
Music in Advertising
Full transcript