Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Raising the Bar: Using Capital Campaign Best Practices to Improve Annual Results
Transcript of Raising the Bar: Using Capital Campaign Best Practices to Improve Annual Results
A 12-month Affair Set Goal(s) Bare Bones
Stretch Time specific Sense of Urgency Private Goal Bare Bones:
Absolute Minimum Acceptable Official:
Public Tell Everyone!!!! Stretch:
Semi - Private Tell Key Stakeholders
Make an Internal Challenge Exactly What You Need To Achieve Goals
(see handout) Create a
Chart of Standards Choose a Chair Ad-hoc (1-yr term)
Bring in "new faces"
Utilize current relationships Form a Committee Equip the Committee Develop a Case Have a theme
Stay Consistent Marketing Follow up, Follow up, Follow up! When is it 'okay' to ask again? Monthly Giving
Multi-year gifts Consider Pledges Structure
Energy Using Capital Campaign Best Practices to
Improve Annual Results Concrete Examples
(even for unrestricted funds) Be Specific Aspirational
Donors do not want to 'fund a gap' Be Results-Oriented Make personal visits
Sign solicitation letters
Send 'pre-campaign' letters
Make follow up phone calls
Host campaign 'parties'
Provide testimonials (video, written)
Send thank-you notes
Make thank-you phone calls
Tweet, re-tweet, "like" Possible Committe Roles Not all ideas will be applicable
for all organizations Caveat for today Add a checkbox for bequests
Add a way to request information
Include a "soft ask" on everything! Integrate Planned Giving What are the Steps? Make a Lead Gift
Be the Main Advocate
Face of the Campaign
Solicit volunteers Chairperson Responsibilities 1-on-1 AND Group
Review campaign case, goal, leadership, etc. Training Campaign Binder
Chart of Standards Materials Campaign Staging Planning
Develop Timeline of Activities
Recruit Volunteers Pre-Campaign 100% Board Participation
Leadership / Administration Campaign
Parent / Patient / Client Campaign
Major Donor Campaign
Secure Matching Gifts
Leadership Campaign Mailing(s)
Public Campaign Giving Clubs
Temporary Naming Rights
Facilities Consider Naming
Opportunities As soon as the donor truly
realizes the impact of their
gift through stewardship Jason A. Huff, MBA, CFRE
Director, Institutional Giving
St. Louis College of Pharmacy
@jasonahuff3 Thank You!