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UNIQLO

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waanilaz waanilaz

on 8 October 2015

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Transcript of UNIQLO

External Environment
Internal Environment
UNIQLO
Value Chain Analysis
Promotion
840 stores
UK
AUSTRALIA
CHINA
FRANCE
GERMANY
HONG KONG
INDONESIA
JAPAN
KOREA
MALAYSIA
PHILIPPINES
RUSSIA
SINGAPORE
TAIWAN
THAILAND
USA
16 Countries
B2C
Actively promotional store
Extensive advertisement
low price strategy
on high quality affordable
Marketing Strategies
SWOT
Good relationship with the regulators,
understand a policy or legislation
CEPA make tariff-free in Hong Kong
Domestically economic factors
like GDP be used for determine
price of Uniqlo strategic fit
– reasonable price
CSR Campaigns
Clothes for Smiles
to support children fulfilling their dreams
Grameen Uniqlo Ltd
addressing social problems related to
poverty, sanitation and education
The first Uniqlo opened its doors in Hiroshima, Japan in 1984.
the original called "Unique Clothing Warehouse."
By joining those words together, Uniqlo was born.
In the early 1990s, the Japanese economy hit a major slump. And Uniqlo's cheap clothes got popular fast.
By 1994, ten years after the first store opened, 100 Uniqlos were in operation.
Although Uniqlo started as a suburban chain, it now has more than 800 stores worldwide, many in urban centers around the globe.
in 2001, First overseas UNIQLO store opens in London as the first step toward global expansion
Uniqlo sale ‘’Truly Great Clothing’’ that anyone would want to wear.
Backgrounds
Competitor
Main Competitors:
Gap H&M ZARA

Strategies of cetitors:
Controlling inventories and large volume sales
Innovation textile
Expanding new market
Core Competency
Functional on innovation textile
Efficiency of production and distribution process.
Competitve advantage on supplier
SPA Model
UNIQLO establish an SPA model encompassing all stages of the business - from design and production to final sale.
Employee
Friendly and pay attention a small detail
Boosting productivity
Improve the quality and functionality of clothes.
HEATTECH, Airism
extending sector of customers
extending new marker area
- sport fucntions
Interesting Challenges
>High rate of new entrants

>Ecomomies of scale is a factor
makes to entrants same position as Uniqlo
- superior quality at low prices

>Althoug visually Uniqlo may
appear to be undifferentiated,
its superior quality at low prices
maintains substantial dofference
from other brands
>High volume is critical to more bargaining power than suppliers

>Reliance on partnerships with suppliers for cost efficiency
>Many choice of retailers, consumers can easily switch to oer brands at no cost

>High buyer price sensitivity
>High availability of substitutes

>Difficult to match Uniqlo's superior quality combined with low price
>Over saturated market

>Competition is very high

>Most natable rivals are H&M, ZARA and The Gap
High
Low
Low to Moderate
Low to Moderate
High
Full transcript