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Apparel and textile industry in srilanka

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Kasun Buddhika Dissanayake

on 16 October 2014

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Transcript of Apparel and textile industry in srilanka


Apparel and textile industry in srilanka
Group members
Hansani Nimansha
Anura muhandiram
Asela nayanapriya
Chethmi nayanathara
Yohan madhusanka
Introduction of textile and apparel industry
History & growth of sri lanka garment industry
Economic growth with statical data
Swot analysis
Challenges, innovations and achievments of srilanka garment industry


Introduction
Fibre to fabric segment
Row material development ,production and supply



Textile Industry


Key players in textile industry

Key players in apparel industry

The Gross Domestic Product (GDP) in Sri Lanka expanded 7.80 percent in the third quarter of 2013 over the same quarter of the previous year. GDP Growth Rate in Sri Lanka is reported by the Department of Census and Statistics. From 2003 until 2013, Sri Lanka GDP Growth Rate averaged 6.4 Percent reaching an all time high of 8.6 Percent in December of 2010 and a record low of 1.5 Percent in March of 2009.

Weaknesses: 

Increasing labor cost
Absence of prominent local brands
Higher utility cost
Low level of marketing information, and knowledge about export marketing

Lack of fabric base and over dependence on input suppliers with long lead times

Warm climatic condition

• Isolation of trade partners and heavy dependence on local buying agencies.

• Insufficient international and bi-lateral trade agreements to support the industry.
• Indicate focus of developing backward integration linkages support to the industry.
• Non existence of product design and new product developments.

• Low productivity of labor, inefficient use of machinery and manufacturing process.




Content
Single Jersey

Knitted fabrics

Lace materials

Casual bottoms, Underwear, and
Sleepwear, Knitted & woven fabrics
Knit wear for men, women and children
Night wear and casual wear

Active wear, Swim wear, Intimates
Knit Clothing, Mainly T-shirts And Pants

SERVICING LEADING INTERNATIONAL BRANDS
Victoria’s Secret
Gap
Next
Jones New York
Nike
Tommy
VS Pink
Triumph
Speedo
Marks & Spencer
Ladies blouses, Men's Shirts, Men's & Women's bottoms
Independence
Tea, Coconut & Rubber
Becoming a Republic
Self sufficiency motive


“MADE IN SRILANKA”

High Quality,
Reliability,
Social and environmental accountability.

Before 80's
• The local industries were protected by the government intervention under the industrial policy in 1950s.

• Textile and Apparel industry was not even included as a category of exports in national accounts in early 1950s

• In the 1960s and early 1970s the existence of a well-run Textile industry was evident that was underpinned by the government intervention

The period after the late 1970s saw a rapid expansion of the clothing industry in Sri Lanka.
Introduction of open economic policies in 1977
Contributes to the remarkable expansion of the Sri Lanka textile and clothing industry is the Multi Fibre Arrangement (MFA)

• Began to grow significantly in the 1980s

• The total industrial exports account for approximately 77% of the total exports while textile and Apparel industry solely accounts for 67% of industrial exports.

• In 1986 and 1987 established joint venture partnerships with The Omar Group and The Amalean Group which helped make the country more competitive through knowledge transfers and technology, attracting further foreign investors

Garment industry has an important place in Sri Lanka’s economy.

It has become Sri Lanka’s largest export industry since 1986.

It is also the country’s largest net foreign exchange earner since 1992.
Change of Leadership

Focus on Development

200 Factory Program

Sri Lanka becoming a Garment manufacturing Country…….?
EARLY 90'S
APPAREL AND TEXTILE INDUSTRY IN SRI LANKA
Fleece
Interlock
Pique
Rib
Polar Fleece/Micro Fleece

• Share of Textile and clothing in trade and foreign currency receipts

• Share of Textile and clothing in GDP and incomes

• Share of Textile and clothing in employment

ECONOMIC ASPECTS

MAS group
Brandix group
EAM Maliban Textiles(Pvt) Ltd
Hirdaramani group
Smart Shirts Lanka(Pvt) Ltd
Sirio Ltd
Polytex Garments ltd
Crystal martin group
Omegaline (Pvt) Ltd

MAJOR EXPORTERS

Exchange rate
Transportation costs have negative but insignificant effect on SriLanka exports.
The inflation rate of SriLanka
Factors of production
Awareness programs, tax rates from different countries, Governments rule and regulations.
FACTORS AFFECT EXPORT MARKET

Foreign Rivals
India
China
Bangladesh
Vietnam

RIVALS IN APPAREL INDUSTRY


China
Low production cost with quality and speed
High backward and forward linkages
Establishes as global supplier

Bangladesh / Vietnam / Turkey
Low labor cost
Low utility cost

POTENTIAL

COMPETITORS

Human Resources
Skilled Labor
Motivation
Abundant labor force
Infrastructure
Government policies
Custom procedures
International agreements

FACTORS MOVING TOWARDS THE GROWTH

Increased Production Cost
High Lead Time
Emerging Market



FACTORS MOVING BACKWARDS THE GROWTH

SWOT ANALYSIS

SWOT analysis is an analytical method which is used to identify and categories significant internal and external factors faced either in a particular organization

S
trength
W
eakness
O
pportunities
T
hreats

SWOT MEANS

• Reputation of being a quality apparel manufacturer for the mass market.
• Compliance with International Labor regulations.
• Relatively disciplines and skilled labor and a trainable work force.
• Reputed internationally customer base.
•Good On time delivery of standard all season product.
Supportive government policies.
Ability to handle high volume.
Factory has focus on innovations.
Ethical practices.
STRENGTHS

WEAKNESS
Absence of prominent local brands.
Higher utility cost.
Low level of marketing information.
Warm climatic condition
Insufficient international and bi-lateral trade agreements to support the industry.
Indicate focus of developing backward integration linkages support to the industry.
Non existence of product design and new product developments.
Low productivity of labor.
Lack of fabric base.



OPPORTUNITIES

Sri Lanka becomes a total service provider for the Apparel industry.
Promote Sri Lanka as a socially responsible manufacturer of apparels.
Transitions to products that require high labor content.
Environmental friendly factories.
Free trade agreements.
High industry attractiveness.
Effective Multi Fiber agreements.
Emerging economies of Eastern countries.
Strategic location and connectivity.(strategic shipping lanes)



Rapidly changing trends in the retailing industry.
East European nations potential to become major suppliers
for the European market.
Cheap labor in competitive countries.
European Economic recession.
New entrants within supplier/distributors’ countries.
Rapid development in retail industry.
Removal of GSP.
The arrival of new competitors.
THREATS
Apperal industry


Introduction
Manufacture of garment and certain accessories
.

Apparel or garment industry is final stage of textile manufacturing where cloth is cut in to different parts and sew to make various type of apparel



Supply Chain Integration
SRI LANKA’S  COMPETITIVE ADVANTAGES IN THE
GARMENT SECTOR
Industry with 4 decades of experience.
A well established , export oriented manufacturing industry.
Environmental friendly factories .
Sri lanka's geographical location.
Ethical practices.
Free trade agreement.
Factories have focused on innovation.
Sri Lanka showcases the best of technology in the garment industry.
Literate labour force.
Investment friendly government policies.
strategic shipping lanes.



INNOVATIONS

Technological Advancements
Human Resource Development
Improvements in Marketing and Image building
Innovative Backward Integration

The use of specially designed machines for designing, grading, cutting, dyeing, etc.

Production supervision is carried out by using the special software package “Real Time Data Capture”

Work measurements are done by using the software “General Sewing Data”

Initiatives taken by the government to introduce Nano-Textiles.

Apparel Industry Suppliers Exhibition (AISEX),







TECHNOLOGICAL ADVANCEMENTS

There are new innovative programmes to encourage apparel and textile education in Sri Lanka.
Graduate Diploma in Apparel Marketing.
Bachelor of Design programme
Textile focused technical education, programme
Brandix College provides Bachelors Degree of Applied Science ( Textile Technology)
Established Vocational Training Centers .
Productivity Improvement programmes;


INNOVATIONS IN HUMAN RESOURCE DEVELOPMENT


Garments without Guilt
Green Garments
Established new Design and Marketing Centers
Brandix Center of Inspiration
Brandix Comfort ware design center -Malabe
MAS Design Centre





INNOVATIONS IN IMAGE BUILDING AND MARKETING
Sri Lankan apparel as a unique brand - highlights Sri Lankan’s position as an ethical sourcing destination
Ethical labour practices
Respect to the apparel worker and empower women workers
Sweat free garments


CONCEPT OF GARMENT WITHOUT GUILT
Factories obtained Global Environmental Certificate for manufacturing
Carbon neutral products
Agreements with the suppliers to supply organic fabric.
Use eco-efficient clean technology
Waste management programmes

GREEN GARMENTS
TARGET AND ACHIVEMENTS
Sri Lanka achieve apparel export target of US$10billions by 2016
It will be among the world’s top 10 apparel export countries by 2020.


Emerging markets increase their global power
Cleantech becomes a competitive advantage
Global banking seeks recovery through transformation
Governments enhance ties with the private sector
One of the major trends the world textile and clothing industry is facing is protectionism
Demographic shifts transform the global workforce


GLOBAL MARKET TRENDS AND SUGGESTIONS

REFERENCES
Ready-Made Garment Industry in Sri Lanka: Facing the Global Challenge by saman kelegama
http://www.sundaytimes.lk
www.textilelearnerblogspot.com
gwg.garmentswithoutguilt.com
www.scribd.com
 http://www.dailynews.lk
Questions ????
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