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Apparel and textile industry in srilanka
Transcript of Apparel and textile industry in srilanka
Apparel and textile industry in srilanka
Introduction of textile and apparel industry
History & growth of sri lanka garment industry
Economic growth with statical data
Challenges, innovations and achievments of srilanka garment industry
Fibre to fabric segment
Row material development ,production and supply
Key players in textile industry
Key players in apparel industry
The Gross Domestic Product (GDP) in Sri Lanka expanded 7.80 percent in the third quarter of 2013 over the same quarter of the previous year. GDP Growth Rate in Sri Lanka is reported by the Department of Census and Statistics. From 2003 until 2013, Sri Lanka GDP Growth Rate averaged 6.4 Percent reaching an all time high of 8.6 Percent in December of 2010 and a record low of 1.5 Percent in March of 2009.
Increasing labor cost
Absence of prominent local brands
Higher utility cost
Low level of marketing information, and knowledge about export marketing
Lack of fabric base and over dependence on input suppliers with long lead times
Warm climatic condition
• Isolation of trade partners and heavy dependence on local buying agencies.
• Insufficient international and bi-lateral trade agreements to support the industry.
• Indicate focus of developing backward integration linkages support to the industry.
• Non existence of product design and new product developments.
• Low productivity of labor, inefficient use of machinery and manufacturing process.
Casual bottoms, Underwear, and
Sleepwear, Knitted & woven fabrics
Knit wear for men, women and children
Night wear and casual wear
Active wear, Swim wear, Intimates
Knit Clothing, Mainly T-shirts And Pants
SERVICING LEADING INTERNATIONAL BRANDS
Jones New York
Marks & Spencer
Ladies blouses, Men's Shirts, Men's & Women's bottoms
Tea, Coconut & Rubber
Becoming a Republic
Self sufficiency motive
“MADE IN SRILANKA”
Social and environmental accountability.
• The local industries were protected by the government intervention under the industrial policy in 1950s.
• Textile and Apparel industry was not even included as a category of exports in national accounts in early 1950s
• In the 1960s and early 1970s the existence of a well-run Textile industry was evident that was underpinned by the government intervention
The period after the late 1970s saw a rapid expansion of the clothing industry in Sri Lanka.
Introduction of open economic policies in 1977
Contributes to the remarkable expansion of the Sri Lanka textile and clothing industry is the Multi Fibre Arrangement (MFA)
• Began to grow significantly in the 1980s
• The total industrial exports account for approximately 77% of the total exports while textile and Apparel industry solely accounts for 67% of industrial exports.
• In 1986 and 1987 established joint venture partnerships with The Omar Group and The Amalean Group which helped make the country more competitive through knowledge transfers and technology, attracting further foreign investors
Garment industry has an important place in Sri Lanka’s economy.
It has become Sri Lanka’s largest export industry since 1986.
It is also the country’s largest net foreign exchange earner since 1992.
Change of Leadership
Focus on Development
200 Factory Program
Sri Lanka becoming a Garment manufacturing Country…….?
APPAREL AND TEXTILE INDUSTRY IN SRI LANKA
Polar Fleece/Micro Fleece
• Share of Textile and clothing in trade and foreign currency receipts
• Share of Textile and clothing in GDP and incomes
• Share of Textile and clothing in employment
EAM Maliban Textiles(Pvt) Ltd
Smart Shirts Lanka(Pvt) Ltd
Polytex Garments ltd
Crystal martin group
Omegaline (Pvt) Ltd
Transportation costs have negative but insignificant effect on SriLanka exports.
The inflation rate of SriLanka
Factors of production
Awareness programs, tax rates from different countries, Governments rule and regulations.
FACTORS AFFECT EXPORT MARKET
RIVALS IN APPAREL INDUSTRY
Low production cost with quality and speed
High backward and forward linkages
Establishes as global supplier
Bangladesh / Vietnam / Turkey
Low labor cost
Low utility cost
Abundant labor force
FACTORS MOVING TOWARDS THE GROWTH
Increased Production Cost
High Lead Time
FACTORS MOVING BACKWARDS THE GROWTH
SWOT analysis is an analytical method which is used to identify and categories significant internal and external factors faced either in a particular organization
• Reputation of being a quality apparel manufacturer for the mass market.
• Compliance with International Labor regulations.
• Relatively disciplines and skilled labor and a trainable work force.
• Reputed internationally customer base.
•Good On time delivery of standard all season product.
Supportive government policies.
Ability to handle high volume.
Factory has focus on innovations.
Absence of prominent local brands.
Higher utility cost.
Low level of marketing information.
Warm climatic condition
Insufficient international and bi-lateral trade agreements to support the industry.
Indicate focus of developing backward integration linkages support to the industry.
Non existence of product design and new product developments.
Low productivity of labor.
Lack of fabric base.
Sri Lanka becomes a total service provider for the Apparel industry.
Promote Sri Lanka as a socially responsible manufacturer of apparels.
Transitions to products that require high labor content.
Environmental friendly factories.
Free trade agreements.
High industry attractiveness.
Effective Multi Fiber agreements.
Emerging economies of Eastern countries.
Strategic location and connectivity.(strategic shipping lanes)
Rapidly changing trends in the retailing industry.
East European nations potential to become major suppliers
for the European market.
Cheap labor in competitive countries.
European Economic recession.
New entrants within supplier/distributors’ countries.
Rapid development in retail industry.
Removal of GSP.
The arrival of new competitors.
Manufacture of garment and certain accessories
Apparel or garment industry is final stage of textile manufacturing where cloth is cut in to different parts and sew to make various type of apparel
Supply Chain Integration
SRI LANKA’S COMPETITIVE ADVANTAGES IN THE
Industry with 4 decades of experience.
A well established , export oriented manufacturing industry.
Environmental friendly factories .
Sri lanka's geographical location.
Free trade agreement.
Factories have focused on innovation.
Sri Lanka showcases the best of technology in the garment industry.
Literate labour force.
Investment friendly government policies.
strategic shipping lanes.
Human Resource Development
Improvements in Marketing and Image building
Innovative Backward Integration
The use of specially designed machines for designing, grading, cutting, dyeing, etc.
Production supervision is carried out by using the special software package “Real Time Data Capture”
Work measurements are done by using the software “General Sewing Data”
Initiatives taken by the government to introduce Nano-Textiles.
Apparel Industry Suppliers Exhibition (AISEX),
There are new innovative programmes to encourage apparel and textile education in Sri Lanka.
Graduate Diploma in Apparel Marketing.
Bachelor of Design programme
Textile focused technical education, programme
Brandix College provides Bachelors Degree of Applied Science ( Textile Technology)
Established Vocational Training Centers .
Productivity Improvement programmes;
INNOVATIONS IN HUMAN RESOURCE DEVELOPMENT
Garments without Guilt
Established new Design and Marketing Centers
Brandix Center of Inspiration
Brandix Comfort ware design center -Malabe
MAS Design Centre
INNOVATIONS IN IMAGE BUILDING AND MARKETING
Sri Lankan apparel as a unique brand - highlights Sri Lankan’s position as an ethical sourcing destination
Ethical labour practices
Respect to the apparel worker and empower women workers
Sweat free garments
CONCEPT OF GARMENT WITHOUT GUILT
Factories obtained Global Environmental Certificate for manufacturing
Carbon neutral products
Agreements with the suppliers to supply organic fabric.
Use eco-efficient clean technology
Waste management programmes
TARGET AND ACHIVEMENTS
Sri Lanka achieve apparel export target of US$10billions by 2016
It will be among the world’s top 10 apparel export countries by 2020.
Emerging markets increase their global power
Cleantech becomes a competitive advantage
Global banking seeks recovery through transformation
Governments enhance ties with the private sector
One of the major trends the world textile and clothing industry is facing is protectionism
Demographic shifts transform the global workforce
GLOBAL MARKET TRENDS AND SUGGESTIONS
Ready-Made Garment Industry in Sri Lanka: Facing the Global Challenge by saman kelegama