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Techanipr INcept

on 5 September 2014

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Transcript of RTD

What is RTD?

RTD is a Loyalty Application which brings customers and Business together. RTD is all in one marketing app for Business where they can manage their loyalty programs effectively.

The Loyalty Program for a profitable Future.

How RTD works?
Simple stamp system for customers.

Advanced platform for promoting your business.
What is eminent Need of Future?
RTD- The best Loyalty Program of Future.
Customers and business Together? How?
RTD helps you in achieving:
How can you Grow and retain your business?
Follow 4 Golden Rules: ---

Let World Know You are in the Market.
Professionalism Matters: Adopt it as an inherent Habit.
Loyalty is new conversion.
Technology is Life Blood for your Business.

By Marketing:
+  (In most cost effective way)  Customers

In nutshell,
Market your Products Really effectively.
Conventional Methods of Marketing:
Rent Marketing (Advertisements on print, Hoardings, commercials etc).
Professionalism Nowadays gets depicted in:
Online Equity Marketing (For Brick and mortar Industries …… Loyalty Programs ensures to survive your Business for next 100 yrs.)

1) Let World Know You are in the Market: How?

Most Important:

Professionalism = Repeat Customers.
By providing-
Brand recognition.
Delightful Customer experience.
Positive Brand Image.
Repeat Customers.

2) Professionalism Matters: Adopt it as an inherent Habit.

Who said this?
These facts:
Only 1/6th of the resources are needed to keep an old customer as to earn a new one.
Marketing analysts estimate that repeated customers could generate between 5 to 15 times revenue for the business than first time or one time buyers alone.
Customer Loyalty can be worth 10 times as much as a single purchase – White House Office of Consumer Affairs, Washington, D.C.
Customer profitability tends to increase over the life of a retained customer – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy

3) Loyalty is new conversion:

You need technological edge to:-

Survive now and in future.
Beat the competition.
Explore untapped segments of prospective markets.
Economical operations.
Email Reward Program, Text Messaging, Search Engine
Optimizations for advertising and the latest one is an effective Loyalty Program.

4) Technology is Life Blood for your Business.

Customer Retention: Repeat Purchase, Behavioral Loyalty and increase revenue.
Promote offers, deals and events to your customers.
Monitor, analyze and Communicate with your customers.
Deep Insight into Customer behaviors by acquiring analytical data.
Helping Business in creating profitable offers.
Drive repeat sales with targeted marketing and promotions.
Dynamic offers and Exclusive features to increase your sales during slow hours.
Reduce promotional and advertising costs.
Move customers up the spend bands.
Target customer acquisition more accurately.
Helps in Store layout planning.
Improving product range and stock selection.
Customer Recognition.

To make your customers feel incentivised and prioritized for business.
This entices customers to oblige your business with same degree of loyalty in return.

What will be benefited from it?
You get Customer Appreciation in form of great business.

54% of respondents would consider increasing the amount of business they do with a company for a loyalty reward, and 46 % said they already have.

As mobile phones are close to heart for most of the customers nowadays, RTD will help you to get direct reach to customers.
50% of Smartphone users want to have the ability to resolve their issue on a Smartphone app. – Source
72% people have a more favorable view of a company if they provide a mobile app.

Real Time marketing
Gamification drives loyalty program ROI
Gamification represents an innovative new tool for loyalty marketers to improve their business impact and keep costs down.

The numbers speak for themselves: increases in KPIs of over 300% can be achieved through gamified loyalty:
150-200% Increase in repeat visitor rates
250% Increase in social interaction
100-150% Increase in sales

Give your customers a delightful customer experience with personalized features.
This will help you in,
Take customer engagement to the next level with personalized, event-triggered offers, rewards & communications.
Offers based on their Purchasing and Search Behavior.
Exclusive offers on Birthdays and special occasions.
Feedback system
There is no substitute to customer Feedback in improving Business.
A dissatisfied customer will tell 9-15 people about their experience.
Happy Customers tell 4-6 people about their experience.
Customer can post their feedback, complaints and appreciation directly to the outlet via the app.
Social Media Integration
Social media plays a vital role in increasing sales. Customers can check-in to the outlet via app on Facebook.

46% of online customers expect brands to provide customer service on Facebook. –Source
Customers who engage with companies over social media spend 20%-40% more money with those companies than other customers. – Source
by existing customer.
Referral system through existing customers for approaching new target segments is always a more reliable strategy.
We provide:
Referral through social media.
Referral through Email.
Referred customers spend an average of 13.2% more than regular customers.
Referral programs are among the least expensive marketing strategies.
Customers are 4 times more likely to buy with referrals from friends.
65% of new business comes from referrals.
Management System
Manage your online and Offline leads effectively.
Send offers to your email list and Phone list Invite them to your next event.
44% of email recipients made at least one purchase last year(2013) based on a promotional email.- SalesForce
deselection of the least profitable customers.
Concentrate only on REAL customers and treat them well.
In Philip Kotler's version of a Pareto Principle chart, the top 20% of customers generate 80% of the profits, while the bottom 30% of customers eat up 50% of the profits that the others produce.
We will find you Profitable customers by analyzing customer behaviour and purchasing pattern.
Do your customer like Italian or Chinese Cuisine?
We will answer it for you through our Deep Insight into Customer behaviors by acquiring analytical data.
You can create and strategize:
Dynamic Offers based on Stamps, Location, Customer Interests and needs.
Store Layout planning: Know where to place what

Through its innovative mobile application, RTD has provided various features for the Business to understand the consumer behaviour and reward them accordingly and make part of their growing sales.
Of These
What it Provides?
You can customize offers for customers on real time basis.
Dynamic Offers.
Scheduling Offers.
Target Customers nearby, Geographically.
2) What is so special about Professionalism?
3) Loyalty is New Conversion !
We help you in customer retention and repeat purchase behavior by
Three-quarters (75%) of global respondents said that getting reduced prices—or even better—no-cost products counted the most when joining loyalty programs.- Nielsen Global Survey of Loyalty Sentiment.
50.4% of companies cannot identify their most loyal customers. (Acxiom)
62% of consumers don’t believe that the brands they’re most loyal to are doing enough to reward them. (ClickFox)
Marketing analysts estimate that repeated customers could generate between 5 to 15 times revenue for the business than first time or one time buyers alone.
A 5% increase in customer retention increases profits up to 125% – Bain & Company
Probability of selling to an existing customer: 60-70%, Probability of selling to a new one: 5-20% – Marketing Metrics
A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the edge of chaos, Emmet Murphy and Mark Murphy

73% of marketing managers of various large companies credit “Repeat purchase behavior” as integral to the definition of successful customer engagement –Forbes Magazine
55% of customers recommended a company because of their customer experience. –Source
Personalized summary of collected stamps on each purchase:
Scan a QR- code and get free stamps instantly.
Easily enjoy a redeemable offer after collecting enough stamps.
Reward your customers on each visit, treat each stamp as lucky points to get free gifts.
Categorize, serve and reap the best benefits from your most valued customers.
Schedule your offers in advance, Let people know about your special offers through RTD.
Full transcript