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Fast Food Culture
Transcript of Fast Food Culture
Barker, Ing, Irby, Isaack
The Fast Food Perspective
Fast Food Advertising
Fast Food Origins
Believed to have been started by Howard Johnson when he franchised a second location of a roadside restaurant to a friend during the Great Depression.
Trends in Fast Food
-The "Going Local" trend
-Westernized fast food appearing in Asian cultures
-Increase in fast food spending
The Rapid Growth of Fast Food (1921-1969)
Why does fast food thrive?
Fast food restaurants are uniform. Each restaurant has the same menu, general appearance, and attitude. Consumers will establish confidence in these restaurants.
Restaurants are located in an abundance of places, ex: McDonalds has 34,492 different locations internationally and found in 116 countries.
Fast food restaurants are quick, convenient, and cheap.
Addictive additives in food, such as MSG and casein.
99% of fast food ads on children's TV channels were from McDonalds or Burger King, and 70% of the ads included giveaways of toys.
Ads have shifted focus to emphasize toy premiums, movie character tie-ins, and efforts to brand the company.
The Children's Advertising Review Unit (CARU) regulates advertising created by fast food chains; they push fast food chains to direct the focus towards the product, and not toys.
Fast Food, Internationally.
Consumers are buying food products that are raised or grown on farms close by.
Found only in eating habits of upper-middle and high class.
Westernized Fast Food in Asian Cultures
Westernized food styles has appeared rapidly in Asia and has gained prevalence through the younger generation.
Fast Food Culture
Increase in Fast Food Spending
Internationally, more money is being spent on fast food.
Rise in the younger generation
Cheaper prices to appeal those lower in socioeconomic status
Fast food is convenient for busy people
Cheap so lower-class can afford it
Offers employment opportunities for inexperienced workers
Brings in billions per year, boosts economy
Diversified menu to appeal to different preferences
Now starting to reduce cholesterol and fat from items to make them healthier
Fast food is highly calorific and fattening and over-consumption can lead to major cardiovascular issues
Can develop insulin resistance which leads to type 2 diabetes
Undigested food matter gets deposited to abdominal tissues
Fast food companies are seeking healthier alternatives to their ingredients
Less advertising, especially towards kids
Did you know?
In Santa Clara, California, toys and non-food items were banned from kids' meals in fast food restaurants; this actually led to the food to become more healthy.
Internationally advertised fast food introduces influence from Western society to different cultures and encourages desire for those products.
McDonalds has become an object of desire for teens and young adults internationally.
International advertising has caused distaste in certain international regions due to religion, such as meat in products.
The fast food industry markets most of their advertising towards children. In fact, 79% of McDonald's and Burger King's ads appeared on kids' cartoon networks. These brand-orientated messages toward the younger population can actually make an impact on lifelong choices.