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Elementos de la Publicidad, Propaganda, tipos de mensaje

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adriana Barragan

on 17 March 2016

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Transcript of Elementos de la Publicidad, Propaganda, tipos de mensaje

PUBLICIDAD
Elementos de la Publicidad, Propaganda, tipos de mensaje
MERCADOTECNIA
Acto comunicativo característico de la sociedad de consumo que utilizan los productores de bienes y servicios
Cualquier forma pagada de presentación y promoción no personal de ideas, bienes o servicios por un patrocinador identificado
Kotler y Armstrong
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