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Hershey's SWOT Analysis

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by

Jada Herrington

on 20 September 2010

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Transcript of Hershey's SWOT Analysis

Hershey SWOT Analysis ADVANTAGES Produces things other than chocolate
Has a Hershey Theme Park Has a cookbook of different things
to make with Hershey's chocolate exports to ninety different countries has sales surpassing well over four billion dollars. leader of the dark and
premium chocolate
segment Disadvantages population is now more diet conscious Obesity makes them an easy target raising dairy prices price inflation decline of sale in the Asian markets Opportunities Threats
technological advancements
to reduce packing
& shipping costs producing cocoa in
other countries Launch joint ventures with
companies in other industries Importance of Holidays
(i.e. Valentine's Day) Increasing peanut allergies Government policies &
regulations reduction in land for crops Rising gas prices
--> affects transportation Reducing the # of worker
--> lower production Mars has a stronger presence than Hershey in Mexico, Europe, Japan, and Asia Increase in global trade http://www.forbes.com/2007/05/10/hershey-decrease-outlook-markets-equity-cx_cg_0510markets11.html
http://wiki.answers.com/Q/What_are_hersheys_weaknesses
http://www.washingtoniv.com/?p=65
http://www.washingtoniv.com/?p=69
http://homepages.wmich.edu/~t3powell/HersheyPROJECT.htm
http://www.scribd.com/doc/15196558/Hershey-Foods-Corporation-Swot-Analysis


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