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Eyedea - Anti Advertising Agency
Transcript of Eyedea - Anti Advertising Agency
IDEA WHY? Grounded in Strategy Open Relationship Task Oriented and Flexible AT EYEDEA CONSUMER BARRIERS Is what lies between your target (consumer/ potential consumer) and your benefit. There are FIVE common consumer barriers which are;
1- Awareness 2- Relevance 3- Superiority
4- Credibility 5- Negativity
The first challenge is knowing your consumer barrier and overcoming it! Is what helps you overcome the barrier, leads to a “call to action” and inspires the advertising idea. To generate insight, you have to know your target, admit the truth, push human emotions and look at things in new ways. Great insights come from WATCHING. Is the main tool of communication btween YOU and ME. It communicates the main reason why you want to advertise. It’s main objective is to put us on the right track and invite us to the challenge.
We believe that the simpler the better. Is the creative transformation of the Barrier, Insight, and Brief – and that is able to convert feartures into benefits to seduce and fully convince your target to choose your brand. Is the message clear?
Is it Credible and Believable?
Is it Differentiating? Does it build Superiority?
Is it Relevant?
Does it meet the brief?
Does it overcome the consumer barrier? Our Team Hussein Shafik: Creative Director
Ibrahim Ali: Account Manager
Farah Serry: Account Manager
Ayman Elsangak: Account Executive
Abd ElRahman Amr: Business Developer We do NOT believe in hierarchies… We work as a TEAM Work Samples and Major Achievements