Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Creating a User Journey: A Prezi Template by Ashley Whitlatch

Starting to think through your user journey? This is a completely customizable template, given as a "pay what feels right" resource. You can donate here: cash.me/$ashleywhitlatch
by

Ashley Whitlatch

on 1 September 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Creating a User Journey: A Prezi Template by Ashley Whitlatch

______________________ User Journey
Evangelism Efforts:
Community Programs
SEO/SEM
Will this make me look good?
Is it easy to learn? Can I try it quickly?
Is it reliable?
Are there examples I can look at?
Who do I know that's used this product?
What does it cost?
Content Marketing
Conferences

Beta Testers

Feedback forum

Recommend rewards/discounts

Highlight their work and elevate their stories via
Social, Blog, etc.
Segmentation:
Email newsletters based on user content they actually want

Online Training
Online
- Friend

Consideration
Action
Activate
Discontinue
Advocacy
Awareness
Customer Support
(FREE)
(PAID)
They do what they need to do during the tiral period and decide not to pay
Subscription cancelled
____ days
Online Tutorials
Email "Getting Started"
____ years
Google/Bing Search
"Have you seen this?"
Lecture
Conference
On public transportation
Colleague
Visits:
Homepage
Pricing page
Tour page
Company Website
SIGN UP
Retarget
use product for the first time
Closed a sale, improved ROI, etc. whatever your product is supposed to achieve for your client.
Active & Passive
Passive
Offline
SEO/SEM
. . . . . . . . . . . . . .
. . . . . . . . .
- Evangelist

"Have you seen this?"
Hey Manager, you should switch to _______!
Evangelizing at industry events
"Yeah, it's called _______--you should check it out"
"We should use this for ..."
Article or
Blog (embedded)
Spotted on Social
. . . . . . . . . . . . . .
. . . . . . . . .
Get frustrated with the creation process and abandon your product.
. . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RENEW
Forgets about it, and sees or hears about it again & decides to check it out.
Questions
What is your product?
How does it compare to the competition?
What does it offer?
Do I want to pay for an upgraded version?
How do I get started?
What support is available?
Are there webinars/training offered?
How do I collaborate?
Are there templates?
Where can I get graphics?
Do I want to keep/cancel my subscription?
What new tools/features are there?
Are there advanced features I don't know about and where can I find them?
How can I give feedback on the product?
Do I get rewarded for sharing with friends, etc.?

Company Actions
Case Studies
Evangelism
Community Support Forum
Highlight benefits of trial + paid accounts
Next Actions:
Build out timeline of implementation
TRIAL
ADD COMPANY LOGO HERE
YOUR COMPANY NAME HERE
2014
2015
2017
2016
2013
2012
INSTRUCTIONS FOR PREZI
All content can be copied/moved, deleted or re-sized
Video content can be added anywhere by pasting a Youtube url
Any of the text in the Prezi can be edited
PREZI DESIGN BY ASHLEY WHITLATCH
Learn more here:
http://www.ashleywhitlatch.com
FOR YOU!
WITH LOVE,
THIS PREZI TEMPLATE IS A GIFT
If you find value using this template, or sharing it with colleagues + friends, please consider donating giving a gift by visiting:


This allows me to continue creating more prezi templates!

You can learn more about the gifting economy here:
http://charleseisenstein.net/project/sacred-economics/
Change the theme or customize for your brand colors
Path points to zoom into specific sections may added by inserting an invisible frame
PAY WHAT FEELS RIGHT
https://cash.me/ and adding
my Cash Tag $AshleyWhitlatch
Full transcript