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Ethos, Pathos, and Logos

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kaia clark

on 22 February 2013

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Transcript of Ethos, Pathos, and Logos

Ethos, Logos, and Pathos Prepared By: Kaia Clark Ethos Logos Pathos Ethos (Credibility), or ethical appeal
We tend to believe people whom we respect. Logos (Logical) means persuading by the use of reasoning.
This will be the most important technique studied , and Aristotle's favorite. Pathos (Emotional) means persuading by appealing to the reader's emotions.
Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Pathos:
Animals Ethos
Celebrity Endorser: Kobe Bryant Pathos: Child
Ethos:Brand Awareness THE END Doritos Vitamin Water Enfamil Pathos: Attraction to opposite sex Gucci ALLY BANK Logos: Straightforward
Ethos: Brand Awareness Rhetoric Rhetoric- the art of speaking or writing effectively
According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." Greek Meanings: Ethos: Character
Logos: Word
Pathos: Experience and suffering Aristotle's Rhetoric Triangle Pathos Ethos Logos To get your point across effectively you must have equal parts of each side of the triangle Bibliography Socrates taught Plato Aristotle taught Alexander the Great Plato taught Aristotle ANY QUESTIONS??? One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to
as well as someone who is likable and worthy of respect.
Dlugan, A. (2010, January 24). Ethos, Pathos, Logos: 3 Pillars of Speaking. Six Minutes. Retrieved February 13, 2016, from sixminutes.dlugan.com/ethos-pathos-logos/

Ethos, Pathos Logos Explanation and Exaples. (n.d.). Ethos, Pathos Logos Explanation and Exaples. Retrieved February 19, 2013, from http://pathosethoslogos.com/

Ethos, Pathos, Logos. (n.d.). DurmTech. Retrieved February 13, 2013, from courses.durhamtech.edu/perkins/aris.html

Edlund, D. J., & Poly, C. (n.d.). Ethos, Logos, Pathos. California State University, Los Angeles. Retrieved February 19, 2013, from http://www.calstatela.edu/faculty/jgarret/3waypers.htm

Purdue OWL: The Rhetorical Situation . (n.d.). Welcome to the Purdue University Online Writing Lab (OWL). Retrieved February 19, 2013, from http://owl.english.purdue.edu/owl/resource http://courses.durhamtech.edu/perkins/aris.html http://pathosethoslogos.com/ http://pathosethoslogos.com/ http://pathosethoslogos.com/ (http://courses.durhamtech.edu/perkins/aris.html) (http://courses.durhamtech.edu/perkins/aris.html) Pathos: Comedy
Unethical: Act of Lying
Logos: Facts on the brand and information Prepared for: Darracott Fourth Period
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