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Marketing Mix Presentation - Marc by Marc Jacobs

Business Studies

Nicoletta Jasmine Sumarta

on 16 April 2013

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Transcript of Marketing Mix Presentation - Marc by Marc Jacobs

WELCOME A Marketing Mix Presentation Marc by Marc Jacobs Price marc by marc jacobs price range around $78.00-$900.00 Promotion Promotion is one of the most important aspects of the marketing mix. Without it, consumers would not know about the product, the price it sells for or the place where the product is sold. It is essential when a brand image is being created for a product. Promotion as part of the marketing mix includes: advertisements, promotion, personal selling and public relations. Place -International company Background Marc Jacobs is a self-named brand by fashion designer, Marc Jacobs. He is also now the Creative Director of Louis Vuitton, Marc by Marc Jacobs and Diet Coke. In 1986, Jacobs designed his first collection bearing the 'Marc Jacobs' name. Since then, Marc Jacobs has been a developing brand, now becoming one of the fashion world's biggest high-fashion names.
Marc Jacobs is known for its whimsy, eccentric and unique designs, making it popular to us younger generations By Jasmine, Salsa, Adelline, Cody Marketing Mix activities marketing product
Costumer want?
Branding Product
Place MARC BY MARC JACOB PRODUCT Types of product consumed by people
last relatively long
at a time it will broke Consumer Goods Successful product? Successful Product Satisfying needs & wants Needs?
Wants? = unique, color, style, etc. Design consistent with brand image Stimulating new wants Distinctive and appear different First business to produce Relative pricing Competitor Tory burch no watches
product only for woman
less style/characteristic/unique
Wants? Branding BRANDING Unique brand name Marc Jacob sounds high quality
Remember the designer
more achievements Higher price high & famous brand
promising quality
product design Creates brand image Brand loyalty Unique packaging simple text
same font
elegant Tory burch colorful
girly Always in the same standard Higher quality Advertising Packaging Seasonal update Tory burch new arrivals the label
printed inside
bright colors
Fabric type less media advertisement
has no style Tory burch Designer's name Tory burch less unique
mostly the symbol placed in the middle
had another symbol inside the bag different fabric create different style original leather Tory burch Analysis of Product Packaging and Presentation through ads A - Attention

I - Interest

D - Desire

A - Action Promotion Point of Sale displays and Demonstrations Free Samples Teenagers
Woman in early 20s Customer Service Marc by Marc Jacobs Ad Tory Burch Ad Based the advertisement (brand image)
young ages life
consistent valuable price for many target audiences
valuable for that brand
selling more the brand name
successfully maintain = bigger company
success non leather = still cool, lower price Tory burch feminine/woman
can't apply to other targets ideal thing
once disappointing Protects the product
Easy to transport
Easy to open
Promotes brand image
Carries information
Eye - catching
Suitable for the product to fit in Channels of Distribution Marc by Marc Jacobs Website Tory Burch Website Public Relations The Naked Truth Conclusion Bibliography "Academic Word List: Exercise 28." EAP Vocabulary. N.p., n.d. Web. 11 Apr. 2013.

"Pricing Strategies." Marketing Plan RSS. N.p., n.d. Web. 11 Apr. 2013.

"Marc Jacobs." Marc Jacobs. N.p., n.d. Web. 11 Apr. 2013.

Marc Jacobs." Marc Jacobs. N.p., n.d. Web. 11 Apr. 2013.

"Women's Clothing, Designer Shoes & Flats, Handbags & Accessories | Tory Burch." Tory Burch. N.p., n.d. Web. 11 Apr. 2013.

"Marc Jacobs." Vogue English. N.p., n.d. Web. 11 Apr. 2013. Tory Burch Shop Marc by Marc Jacobs Sop
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