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Transcript of Chipotle: Place
http://www.chipotle.com/en-US/Default.aspx?type=default Locally grown
All over America Supplies and food depend on location and season
Chipotle depends on some states more than others Organic vs. naturally grown
Meat (beef, chicken, pork)
Vegetables (seasons, states) Sustainable Farms This method of farming uses techniques such as crop rotation, soil conservation, natural fertilization and polyculture planting. In livestock production, they use pasture-based systems, feed animals what their bodies are designed to digest, and treat their animals humanely. Sustainable farms produce foods that are tastier and more nutritious than foods produced on factory farms, while also preserving the long-term health of our environment. Animal Feed Industrialized farms use animal feeds that often contain antibiotics, growth promotants, animal by-products, and a variety of other ingredients that may be harmful to an animal's health. Chipotle believes that farm animals should be fed a diet substantially similar to what they would eat naturally. WHERE? Supply Chain Management
Why is it important to Track products from the supplier to the store. Maintain the promise of “Food with Integrity” to the consumer. Suppliers must meet strict regulations. Manage costs efficiently. Buying organic produce and free-range meats drive up food costs, making supply chain management crucial for keeping prices consistent. Processing
Hormones and Farming Techniques
“Eagerness to improve your practices year after year”
Random evaluations Chipotle also outsources to Armada Supply Chain Solutions in order to get a more organized look at its marketing channel and logistics management. By using technology such as EDI, inventory is tracked much more easily at Chipotle’s many distribution centers. Each store can individually make orders based on their current inventory and projections. This allows Chipotle restaurants from becoming overstocked, keeping fresh local food coming in and out the doors. These distribution centers help compliment the company’s pull supply chain. http://www.chipotle.com/Media/California%20Transparency%20in%20Supply%20Chains%20Act%20of%202010.pdf Conclusion Supply Chain Management: Suppliers -> Distribution Centers -> Store Food supply locally grown (organic)
Meats are obtained from local farms Chipotle's supply chain help:
Keep produce fresh Outsource companies like Armada Supply Chain Solutions Use distribution centers to track inventory Location of restaurants:
Highly populated suburbs and cities Dan Goodling, Zachary Smith, Shung Li Tan, Kelsey Reilly, Esther Isaac