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Portage Lawn Services

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Manitoba/Ontario Prezi

on 15 March 2016

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Transcript of Portage Lawn Services

S.W.O.T.
Strengths

What are yours?

Weaknesses

Do you have any?
Opportunities

Do you know how you can get better?
Threats

Can you identify them?
Triggering Events create a need for your products or services.
Unlocking Ad Potential
Why Radio?
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 19+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable (and persuasive). Consider music and all those songs you know the lyrics to without ever intentionally learning them.
Position Portage Lawn Services as the trusted, reliable, and reasonable full service lawn maintenance company.

Emphasize advantage of having PLS look after your yard maintenance.

Maintain top-of-mind awareness throughout the lawn season (April - October)
Marketing Strategy
How Consumers Spend Their Media Time
Welcome!
Market Research
There are approximately 8,815 households in Portage and RM.
How to Advertise
26-Week Radio Campaign
Weather Sponsor
2 - 10-second liners per day, to air Monday - Friday, 6 am - 8 pm
10 liners per week
Weather Sponsor
2 - 10-second liners per day, to air Monday - Friday, 6 am - 8 pm
10 liners per week
SUMMARY
With CFRY and MIX 96 you will be...

Connected with two large audiences 754 times in 26 weeks!
A Sound Partnership!
To be known before you are needed. People respond to needs, not ads.
Advertising
It's what you do when you can't see someone in person.
Advertising
Marketing Plan
Consistency + Frequency = Energy
Lawn & Garden Journal
Co-sponsor Package
2 - 30-second commercials during each program.
Name mention on 7 - 30-second produced promos every week.
Full transcript